Del Taco Goes Authentic with Tacos Del Carbon.News Editors/Business Editors LAKE FOREST, Calif.--(BUSINESS WIRE)--Aug. 6, 2003 Taking a cue cue, n a stimulus that determines or may prompt the nature of a person's response. cue Psychology Any sensory stimulus that evokes a learned patterned response. See Conditioning. from the tacqueria stands that dot Mexico and Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, , Del Taco Del Taco is a chain of North American fast-food restaurants specializing in Mexican-style offerings as well as American foods such as burgers, fries and shakes. The first Del Taco restaurant was founded in Yermo, California in 1961 by Ed Hackbarth and David Jameson. today introduced a selection of traditional tacos called Tacos Del Carbon. Made with two freshly grilled corn tortillas, generous helpings of freshly grilled chicken or steak, onions, fresh cilantro and a spicy sauce made with Anaheim Chiles Chiles is a surname, and may refer to:
"Tacos Del Carbon are exactly what consumers have been asking quick serve restaurants to offer for years," said Tim Hackbardt, vice president of marketing at Del Taco. "Tacos Del Carbon are authentic, fresh, quality Mexican food with the same quick service that Del Taco is famous for." Tacos Del Carbon are made to order and start with lightly grilled corn tortillas and include chicken or steak that is freshly grilled throughout the day. Tacos Del Carbon are topped with fresh cilantro. "We wanted to really deliver on the public's desire for a quality authentic taco," added Hackbardt. "We prepare so many things fresh in our kitchens already, offering traditional style Tacos Del Carbon was a natural next step in proving to the public that Del Taco is truly a different kind of quick service restaurant." The introduction of Tacos Del Carbon will be supported with an episode of the popular Dan the Del Taco Product Guy television campaign where his "Making it Fresh" tour van heads to Mexico to find an authentic taco recipe. Del Taco is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. that operates, or franchises, more than 415 Mexican quick service restaurants throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Del Taco is the second largest Mexican restaurant chain in the United States with individual restaurant sales volumes that exceed all other Mexican quick service competitors. Note to Editors: Photos and samples available upon request. |
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