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Del Taco Exceeds National Competitors; With Per Store Volume $1 Million Plus, Del Taco Passes National Competitors.


Business Editors

LAKE FOREST, Calif.--(BUSINESS WIRE)--Feb. 5, 2003

Del Taco Del Taco is a chain of North American fast-food restaurants specializing in Mexican-style offerings as well as American foods such as burgers, fries and shakes.

The first Del Taco restaurant was founded in Yermo, California in 1961 by Ed Hackbarth and David Jameson.
 today announced its 13th consecutive year of same store sales Same Store Sales

A statistic used in retail industry analysis. It compares sales of stores that have been open for a year or more.

Notes:
This statistic allows investors to determine what portion of new sales has come from sales growth and what portion from the opening of
 growth, an accomplishment made even more meaningful by the additional news that average unit volume in 2002 surpassed the $1 million mark.

This new sales figure puts Del Taco ahead of Taco Bell Taco Bell Corp., a subsidiary of Yum! Brands, Inc., is a Mexican-style quick service restaurant chain based in Irvine, California, United States. The restaurant has locations primarily in the United States and Canada, but also operates outlets in several other markets. , Arby's, Sonic Drive-In Sonic Corporation NASDAQ: SONC (operating name: Sonic Drive-In) is an American fast-food restaurant chain based in Oklahoma City, Oklahoma, that creates the drive-in diner feel of the 1950s, complete with carhops who often wear roller skates. , Hardees and Subway in average unit volume as reported in the Nation's Restaurant News Top 100 report.

"With volumes like this and a track record of 13 consecutive years of same store sales increases, it's no wonder our phones have been ringing with interested franchise investors wanting to lock up future Del Taco territories," said Ron Petty, president of the 416-unit Del Taco.

"It's a tough environment for restaurant operators right now, and franchise developers are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 proven long-term performers with high volumes. Del Taco fits that mold."

Giving customers great tasting-food at a good value is at the heart of Del Taco's mission. The 39-year-old chain continues to prepare each menu item only when it's ordered and serves lard-free beans cooked from scratch for three hours, freshly grated cheddar cheese, chicken that is grilled every hour. Each week, more than 2 million Americans dine at Del Taco, consuming more than 112 million tacos, 62 million burritos, and 18 million pounds of Del Taco's world-famous crinkle crin·kle  
v. crin·kled, crin·kling, crin·kles

v.intr.
1. To form wrinkles or ripples.

2. To make a soft crackling sound; rustle.

v.tr.
To cause to crinkle.
 cut fries.

"Through the years of success, we haven't stopped working for what we believe in -- great-tasting, made-to-order food and an excellent customer experience. This is what our core value is all about," added Petty.

Del Taco is a privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 that operates, or franchises, more than 415 Mexican quick service restaurants throughout the United States. Del Taco is the second largest Mexican restaurant chain in the United States with individual restaurant sales volumes that exceed all other Mexican quick service competitors. Del Taco features fresh ingredients, made-to-order food, unique Mexican entrees, and an American menu that includes double cheeseburgers, shakes and crinkle cut fries. Del Taco restaurants are designed with a festive interior and drive thru.
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Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 5, 2003
Words:343
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