Del Taco Completes Review, Chooses Saatchi & Saatchi, Pacific.ORANGE, Calif--(BUSINESS WIRE)--April 16, 1996--Del Taco Tuesday announced it has selected Saatchi & Saatchi, Pacific to handle the company's advertising business. Del Taco's review process has moved swiftly. A month ago, Lou Franson, the company's new vice president of marketing, announced the review. "Overall, the strength of each agency made this a close race. Saatchi & Saatchi, Pacific's creative and strategic thinking makes them the right partner to help propel Del Taco's brand across the country," Franson said. "As we grow our presence nationally, consumers are going to want to see what we're all about, and we've got a lot to show them--a fun and exciting restaurant concept offering great-tasting, freshly prepared food. TV is the natural media to make this happen." "Del Taco's aggressive plans will make the company a bigger factor in the market. We look forward to being a part of those exciting plans," said Joe Cronin The first Del Taco restaurant was founded in Yermo, California in 1961 by Ed Hackbarth and David Jameson. marketing team is quite impressive." The four additional Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, agencies that participated in the review included Italia/Gal Advertising of Los Angeles; Kovel Kresser & Partners of Santa Monica; Grey Advertising Inc. of Los Angeles; and Suissa Miller Advertising Inc. also of Santa Monica. Del Taco is in the midst Adv. 1. in the midst - the middle or central part or point; "in the midst of the forest"; "could he walk out in the midst of his piece?" midmost of an ambitious program to grow outside Southern California, with plans for 1,000 restaurants by the year 2000. Del Taco, a 30-year-old privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. , is one of the largest Mexican-style fast food restaurant chains in the country. CONTACT: Del Taco, Orange, Calif. Barbara Stange, APR APR See: Annual Percentage Rate , 714/846-2324 714/729-7058(pager) |
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