Del Taco Comes to Phoenix; First of 16 New Restaurants to Open in Gilbert.PHOENIX--(BUSINESS WIRE)--May 12, 1999-- Fiesta lovers in Phoenix get a chance to experience Del Taco's lively concept in quick-service restaurants with the opening of the Phoenix area's first Del Taco Del Taco is a chain of North American fast-food restaurants specializing in Mexican-style offerings as well as American foods such as burgers, fries and shakes. The first Del Taco restaurant was founded in Yermo, California in 1961 by Ed Hackbarth and David Jameson. restaurant at 2065 E. Baseline Road Baseline Road may refer to:
This restaurant is the first of 16 restaurants planned for the Phoenix area. "Phoenix is a tremendous market and Del Taco has already received a great reception," said C. Ronald Petty, president of Del Taco and a Scottsdale resident. Petty was named president of the 35-year-old quick service chain six months ago to lead the company's national growth plans. Formerly the head of Burger King and Denny's, Petty recently revitalized the Scottsdale-based Peter Piper's Pizza. Petty's experience in the Phoenix market made this a natural expansion choice. Del Taco currently has restaurants in Casa Grande Casa Grande (kä`sä grän`dā), city (1990 pop. 19,082), Pinal co., S Ariz.; inc. 1915. It lies in an irrigated farm area near the Casa Grande Mts. and Flagstaff Flagstaff, city (1990 pop. 45,857), seat of Coconino co., N Ariz., near the San Francisco Peaks; inc. 1894. Lumbering, ranching, and a lively tourist trade thrive in the region, where many ruined pueblos, numerous state parks, several lakes, and large pine forests . The Gilbert Del Taco is the first of a handful to be owned and operated by Arizona Del, a Del Taco franchisee. Partners Darrell McAfee, Mike Chaney, Quentin Frederick, Dave Reinhard and Cliff Roberts formed Arizona Del last year to pursue franchise opportunities with Del Taco. "Del Taco is a terrific concept with great tasting food," said Arizona Del president Darrell McAfee. "We look forward to serving up this great taste to Phoenix area residents." Del Taco restaurants offer the most complete quick-service menu available, including tacos, burritos, quesadillas, tostadas, burgers, french fries and a breakfast menu including quesadillas and burritos. Menu selection is heavy on value and ranges from more than a dozen items under $1 to Del Taco's popular Macho Burrito, which contains more than a pound of food. In a pre-opening event on May 12, Gilbert Mayor Cynthia Dunham will formally welcome Del Taco to the city with an official ribbon cutting ceremony A ribbon cutting ceremony is a public ceremony conducted to inaugurate the opening to the general public of a new building or business. Often, it is conducted in just the manner the name suggests: by tying a ceremonial ribbon across the main entrance of the building, which . Del Taco is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. . |
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