Del Sol Launches New Customer Centric Website, Using Market Intelligence on Warp 9 Platform.

SANTA BARBARA, Calif. -- Warp 9, Inc., the premier provider of highly customized and robust Internet commerce solutions for the catalog and retail industry today announced the launch of DelSol.com on their Internet Commerce System (ICS) platform.

With more than 100 retail locations, including 60 stores worldwide, Del Sol needed a comprehensive make-over to their online presence and a strong partner to maximize the growing online opportunities. Del Sol had specific usability and design elements that required knowledge of consumer behavior and the next evolution in e-commerce technology.

"Warp 9's team has more than technical expertise; they have marketing intelligence and experience to optimize site design and site implementation," said Del Sol's Online Manager Kevin Keller. "Warp 9 has enabled us to undergo a complete aesthetic redesign of our site, and add many significant new technical features. These include animated lifestyle imagery, customer self-help pages, smart product cross-selling, and a gift guide that allows shopping by interest."

Reasons Del Sol chose Warp 9:

--Completely customizable site design

--Ability to do robust promotions easily

--Customized affiliate program to create virtual customized stores for sales partners. (Del Sol will soon have their site branded to 20+ locations complete with customized logos, homepage imagery, and revenue share)

--Natural Search Optimization 

--No internal programmers necessary to run the site

--Complete solution, from start to finish there is no third party required.

--Respecting -- and playing to the strengths of -- Del Sol's brand elements and strong identity while implementing the technical aspects of the website.

"Del Sol is an excellent example of how retailers are utilizing the web for more than what is traditionally thought of as e-commerce. In Del Sol's case, it was important to convey the strong brand identity and unique product qualities. Equally important was providing flexibility for supporting customized individual store identity -- while tracking back and attributing sales and customer behavior to these retail sources," said Harinder Dhillon, President of Warp 9, Inc. "When retailers or manufacturers can track -- and even share -- this information with their channels, it serves to strengthen the brand and maximizes sales opportunities with consumers."

Visit our site at Warp9inc.com to see why so many large catalogers and retailers are shifting over to the Warp 9 ICS solution.

About Del Sol

Established in 1994, Del Sol has since grown to become a leader in the color-change industry. From just one small cart in a Utah mall, Del Sol now operates through more than 100 retail outlets; including more than 60 inline stores worldwide. Their stores are found in the shopping centrals of the world's most famous tourist destinations. Del Sol makes color change FUN for people all over the world by applying their color-change technology to high-quality apparel and merchandise. Del Sol is headquartered at the base of the Rocky Mountains in Sandy, Utah -- six miles from downtown Salt Lake City.

About Warp 9

Warp 9, Inc. is the premier provider of highly customized and robust Internet commerce solutions for the catalog and retail industry. Its comprehensive, flexible and scalable solutions are designed to be utilized as complete turn-key e-commerce systems or development platforms. Warp 9 has a proven track record in helping customers transact millions of dollars per month by leveraging the Internet channel to lower costs, while maximizing sales through intelligent marketing, data gathering, and data mining. Warp 9's fully managed and hosted e-commerce Application Service Provider (ASP) solutions, as well as a full offering of professional services allow customers to focus on their core business, rather than technical implementations.

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