Del Monte quenches consumer thirst for exciting new ambient juice experiences.

As part of its dynamic new strategic direction for fruit, Del Monte is set to shake up the ambient beverages category with a burst of new pure juice innovations that will inspire consumers to take a fresh look at the brand. Delicious new Del Monte Gold, Pineapple and Healthy Plus Orange Juice with added Vitamins juices will inject excitement into the ambient category and drive long-term growth. As a brand leader within the ambient juice sector, Del Monte continues to rejuvenate the market by infusing its packaged foods with all the freshness inherent in its fresh foods business. Del Monte Gold, Pineapple sees the brand's trademark, flagship fresh pineapple product move into a juice format. With product exclusivity, matched by quality and eye-catching packaging, Del Monte sees this new development as a key driver to recruit new consumers.

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