Del Monte Sales Set to Blossom At Shaw's Supermarket.

Business Editors/Lifestyle Writers

BOSTON--(BUSINESS WIRE)--July 27, 2000

Chancellor Marketing Group Creates

Summer Promotion for Shaw's Supermarkets 

Shaw's Supermarket and Star Market announced plans today to reward customers with a free summer bouquet of flowers for buying $5 dollars worth of Del Monte brand Small Serve(TM) canned fruit and vegetables.

Shaw's Supermarket and Star Market have teamed up with Del Monte to create the Del Monte Summer Spectacular- a program designed to increase the sales of Del Monte Small Serve (TM) canned fruits and vegetables (7.75 - 8.75 oz.) during the summer months. The company hopes to raise the summertime sales of these products by informing consumers that canned fruits and vegetables are not only nutritionally beneficial but are also easy and convenient to prepare for meals and snacks.

The Del Monte Small Serve(TM) fruits and vegetables are designed to appeal to smaller households such as seniors, empty nesters and singles. With over 100 years of experience in picking and packing fresh fruits and vegetables, Del Monte plans to stress the premium quality of its products as well as the wide variety of items available.

The added purchase incentive for these consumers is the floral bouquet gift with purchase offer. The gift of fresh flowers was conceived as a natural tie-in to the freshness of Del Monte products. Between July 30 and August 12, 2000, consumers who purchase $5 or more of any combination of 7.75- 8.75 oz. canned fruit or vegetables will receive a free bouquet of flowers from participating Shaw's Supermarket or Star Market floral departments (a $3.99 value). Consumers can also enter the Del Monte Summer Spectacular Sweepstakes by mailing in the completed entry form available on pads at the retail shelf near Del Monte products. No purchase is necessary. The top prize winner receives a trip for 4 to New York City including airfare, hotel, dinner, and tickets and car service to a popular Broadway show.

The Del Monte Summer Spectacular promotion was developed and will be executed by Chancellor Marketing Group, a national sales promotion firm and a division of AMFM Inc. (NYSE: AFM), the nation's largest radio broadcaster. Chancellor Marketing Group is known for designing highly effective account specific and co-marketing sales promotions for manufacturers and their retail customers.

With 14 offices in major cities around the country, Chancellor Marketing Group is recognized for its work in sales promotion, account specific marketing, event marketing, ethnic, sports and cause marketing. Chancellor Marketing Group has experienced rapid growth since its acquisition by Chancellor Media (now AMFM Inc.) in 1998 and was listed as no. 15 in the 2000 Top 100 ranking by PROMO magazine, a leading promotional trade publication.

Accounts include American Express, Kmart, General Motors, DuPont, Sprint PCS, Chi-Chi's, Barnes & Noble, Pennzoil, Safeway, Procter & Gamble, Cotton, Inc., TV Guide and Microsoft.

AMFM Inc. consists of the AMFM Radio Group, including the AMFM Radio Networks and the Chancellor Marketing Group, Broadcast Architecture, Inc. and the AMFM New Media Group, including Katz Media and AMFM's Internet operations. Reflecting announced transactions, AMFM Radio Group with over 440 stations in 100 markets reaches a weekly listener base of approximately 64 million people. The AMFM Radio Networks offers syndicated programming nationwide. Chancellor Marketing Group is a full-service sales promotion firm developing integrated marketing programs for Fortune 1000 companies. Broadcast Architecture is a wholly-owned subsidiary of AMFM and provides research, consulting and programming services domestically and internationally. AMFM's Katz Media is the only full-service media representation firm in the United States serving multiple types of electronic media. AMFM's Internet operations focus on developing AMFM's e-commerce web sites, streaming online broadcasts of AMFM's on-air programming and other media, and promoting emerging Internet and new media concerns. AMFM has entered into a merger agreement with Clear Channel Communications, Inc. AMFM will subsequently become a wholly-owned subsidiary of Clear Channel. Although there can be no assurance, the merger with Clear Channel is expected to be consummated in the second half of 2000.