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Del Monte Foods Selects Proscape Technologies - The Most Advanced Marketing Intelligence Solution Available.


Business & Technology Editors

NEW YORK--(BUSINESS WIRE)--Nov. 14, 2000

Del Monte Foods Del Monte Foods (NYSE: DLM) is an American food production and distribution company based in San Francisco, California.

It offers canned goods in Del Monte, S&W and Contadina brands, pet foods under Kibbles n' Bits, 9Lives, Pounce, Milk-Bone and several premium brands,
 Company, a leading food processor and marketer, has selected Proscape Technologies' Marketing and Sales Intelligence System to empower their sales force with the most innovative technology available. Proscape Technologies is a unique marketing solution that combines contact management, data integration and powerful presentation tools, creating a complete marketing system.

"We provided a solution for Del Monte Foods to meet its specific demands," said Chad Pariseau, Proscape's Vice President, Consumer Goods consumer goods

Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and
. "They required a solution that could deploy up-to-date information to their field sales force and continue the flow of new information on a regular basis. This included 24 different user sub-groups based on geography, strategic business units and level of responsibility. We enabled Del Monte users to meet all these requirements without any additional client-side software, by simply enabling them to access this information via their internet browser See Web browser. ."

With Proscape, Del Monte Foods is able to manage 24 different websites with one simple Windows-based administrative tool, and additional sites can be added as needed as needed prn. See prn order. . Del Monte Foods now has an ongoing deployment vehicle to manage all sales and marketing content to all of their field base personnel. This tool saved unprecedented time and costs in preparing for the Del Monte National Sales Meeting sales meeting nreunión f de ventas , and also streamlined the process of delivering information electronically and as up-to-date as possible.

"Proscape provided us with a state-of-the-art sales system that enables us to keep information up-to-date, communicate critical data to our sales force instantly and increase our overall productivity," said Mark Resnick, Vice President of Sales Planning at Del Monte Foods. "We introduced Proscape at our annual National Sales Meeting and the response was fantastic. I attribute the success of this critical project to the capabilities of the Proscape product and the superior customer service and commitment of the Proscape team."

Executives from Del Monte Foods and Proscape Technologies are available for interviews.

About Del Monte Foods

Del Monte Foods Company, with net sales Net Sales

The amount a seller receives from the buyer after costs associated with the sale are deducted.

Notes:
This amount is calculated by subtracting the following items from gross sales: merchandise returned for credit, allowances for damaged or missing goods, freight
 of $1.5 billion in fiscal 2000, is the largest producer and distributor of premium quality, branded processed fruit, vegetable and tomato products in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Principal brands include Del Monte, Contadina and Sunfresh. The Del Monte brand was introduced in 1892 and is one of the best known brands in the United States.

Del Monte products are sold through national grocery chains, independent grocery stores, warehouse club stores, mass merchandisers, drug stores and convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. . The Company also sells its products to the U.S. military, certain export markets, the foodservice industry and food processors. The Company operates fourteen production facilities in California, the Midwest, Washington and Texas and seven distribution centers.

About Proscape Technologies

Proscape Technologies develops, markets, and supports marketing and sales intelligence systems. Proscape serves market leaders in the consumer goods, telecommunications, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
, and healthcare markets, and is dedicated to helping its customers reach new heights in consultative selling Consultative selling emphasizes customer needs and meeting those needs with solutions combining products and/or services. A consultative salesperson typically provides detailed instruction or advice on which solution best meets these needs.  efficiencies to further strengthen the relationship between companies and their customers. Through technology, Proscape creates an unprecedented level of intimacy between buyer and seller to establish a new paradigm New Paradigm

In the investing world, a totally new way of doing things that has a huge effect on business.

Notes:
The word "paradigm" is defined as a pattern or model, and it has been used in science to refer to a theoretical framework.
 in how customers make more profitable buying decisions. For additional information, visit Proscape's homepage at http://www.proscape.com or call 1-800-459-9300.

2000 Proscape Technologies Inc. Proscape is a registered trademark of Proscape Technologies Inc. All other copyrights and trademarks are the property of their respective companies.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 14, 2000
Words:564
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