Del Monte Foods Selects Kenosia's DataAlchemy to Drive Account Profitability.Business Editors DANBURY, Conn.--(BUSINESS WIRE)--Aug. 6, 2002 (www.bristol.com)-The Kenosia product group of Bristol Technology announced today that Del Monte Foods Del Monte Foods (NYSE: DLM) is an American food production and distribution company based in San Francisco, California. It offers canned goods in Del Monte, S&W and Contadina brands, pet foods under Kibbles n' Bits, 9Lives, Pounce, Milk-Bone and several premium brands, (NYSE NYSE See: New York Stock Exchange : DLM See ILM. DLM - Distributed Lock Manager on distributed VMS systems. ) has selected its DataAlchemy(TM) as an analytical platform for category assessment, trade promotion evaluation, and account planning "Account Planning is the discipline that brings the consumer into the process of developing advertising. To be truly effective, advertising must be both distinctive and relevant, and planning helps on both counts. . Utilizing DataAlchemy, Del Monte will be able to review merged shipment, financial and POS (1) See point of sale and packet over SONET. (2) "Parent over shoulder." See digispeak. POS - point of sale data down to the SKU (StockKeeping Unit) The number of one specific product available for sale. If a hardware device or software package comes in different versions, there is an SKU for each one. SKU - stock-keeping unit level, enabling better allocation and management of trade funds - driving account profitability. Additionally, this analytical platform is ideally suited to serve the Company through growth and expansion, particularly from mergers and acquisitions. "After carefully considering several alternatives we felt that DataAlchemy was the right solution for our current and future needs," said Irv Holmes, Sr. VP Customer Marketing and Sales Development. "We anticipate a productive relationship with the Kenosia Team and expect great results." "Del Monte's pending merger of new businesses from H.J. Heinz (another DataAlchemy customer) will expand and strengthen their acclaimed leadership position in grocery's center store," said Kevin Blackwell Kevin Patrick Blackwell (born 21 December 1958) is an English former professional football goalkeeper. He is currently the manager of Luton Town. Early career Blackwell was born in Luton and began his football career as an apprentice at Cambridge United, with Ron , president of Bristol Technology and general manager of Kenosia. "We are proud to play a role in identifying opportunities and addressing challenges for both their existing and expanding businesses. Kenosia solutions are currently driving successful sales and marketing programs at well-known companies such as P&G, Kodak, Diageo, General Mills  This article or section may contain a proseline.Please help [ convert this timeline] into prose or, if necessary, a . and Sara Lee
Sara Lee Corporation (NYSE: SLE) is a global consumer-goods company based in Downers Grove, Illinois, USA. . With the unique advantage of compatibility with virtually any source of retail or market data, Kenosia solutions are applicable to market and account-specific analysis in the pharmaceutical, consumer packaged goods, retail, hardware, automotive and media industries. About Del Monte Foods Del Monte Foods, with net sales Net Sales The amount a seller receives from the buyer after costs associated with the sale are deducted. Notes: This amount is calculated by subtracting the following items from gross sales: merchandise returned for credit, allowances for damaged or missing goods, freight of approximately $1.3 billion in fiscal 2001, is the largest producer and distributor of premium quality, branded processed fruit, vegetable and tomato products in the United States. The Del Monte brand was introduced in 1892 and is one of the best-known brands in the United States. Del Monte products are sold through national grocery chains, independent grocery stores, warehouse club stores, mass merchandisers, drug stores and convenience stores under the Del Monte, Contadina, S&W and SunFresh brands. The Company also sells its products to the U.S. military, certain export markets, the foodservice industry and food processors. The Company operates twelve production facilities and seven distribution centers in the U.S., has operations in Venezuela, owns Del Monte brand marketing rights in South America and provides web access at www.delmonte.com. About Kenosia The Kenosia product group of Bristol Technology offers leading enterprise software solutions to retail product manufacturers, retailers, and brokers. Kenosia's solutions include DataAlchemy and KnowledgeShare - industry standards for fact-based selling initiatives, including category management and trade funds analysis, that drive the top line by multiplying the return on information investment. For additional information about Kenosia, visit the Kenosia home page at www.kenosia.com. About Bristol Bristol Technology is a leading developer of software solutions that empower corporations to capture, analyze, and profit from critical information. Bristol is headquartered in Danbury, CT, and has offices in Amersfoort, The Netherlands and Bangalore, India. For additional information about Bristol Technology, visit Bristol's homepage at www.bristol.com. Copyright(c)2002 Bristol Technology Inc., Kenosia and DataAlchemy are registered trademarks of Bristol Technology, Inc. All other trademarks are the property of their respective owners. |
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