Del Monte Foods Selects CAS After Intense Competitive Review.

Business Editors

ATLANTA--(BUSINESS WIRE)--May 8, 2001

Leading Provider of CRM for Consumer Products Provides Internet-based

Partner Collaboration and Trade Promotion Management

CAS, the world's leading provider of Customer Relationship Management (CRM) applications for the Consumer Products industry, today announced that Del Monte Foods Company (NYSE: DLM), the largest U.S. producer and distributor of premium quality, branded processed fruit, vegetable and tomato products, will enhance its sales and marketing processes with the CAS Collaborative CRM solution.

After a diligent year-long search, Del Monte selected CAS from among 12 applicants. CAS' CP iSales(tm) will be used throughout the Del Monte organization of over 2,500 employees to increase sales and marketing effectiveness both within Del Monte and with their retail and merchandising broker partners. CP iSales will be deployed to manage core processes for business planning, trade promotion management, funds management, and settlement. Del Monte will provide their partners with personalized views of CP iSales which is accessed via the Internet without the overhead of deployed software or cumbersome applet downloads.

"We chose CP iSales because it will provide us with revenue growth and cost saving opportunities, as well as improved employee and partner productivity," said David L. Meyers, Del Monte EVP & CFO. "By deploying CP iSales, we will be able to better plan, track and analyze the impact of our trade promotion strategies. With its excellent planning and management functionality, CP iSales will provide much needed insight throughout our organization."

"Because we rely extensively on our broker partners to perform key store merchandising activities, Del Monte's reputation for outstanding products and excellent service depends on our ability to maintain instantaneous and accurate communication with our brokers," said Marty Provost, Director of Trade Promotions for Del Monte. "Because CP iSales is designed specifically for the Consumer Products industry, it most closely mirrors our key business processes which will allow us to implement faster without costly and time consuming modifications. We will benefit from their advanced Internet-based architecture as well as from not having to retrofit cross-industry, generic systems. We also were very comfortable with the CAS team and appreciated their understanding of the Consumer Products industry."

Leveraging experience gained delivering collaboration software for over 170 Consumer Products clients around the world, CAS provides CRM solutions that quickly improve sales force productivity and positively impact the bottom line.

CAS solutions automate internal collaboration among the sales, trade marketing, brand management, and eBusiness teams of a Consumer Products manufacturer as well as external collaboration with brokers, distributors and retailers. These collaborative efforts are enabled by CAS' 100% web-designed collaboration management engine and an XML-based exchange compliant architecture.

"We are thrilled to have Del Monte join our expanding roster of savvy Consumer Products firms who have decided to implement CAS' CP iSales solution," commented Ellen Valentine, senior vice president of marketing at CAS. "Forward-thinking companies like Del Monte have come to CAS because they require enhanced collaboration with their partners, true thin client Internet access, and a solution provider who brings a rich and thorough understanding of the Consumer Products industry to the table. Our global leadership position and specialization in serving the Consumer Products sector allows us to be that partner."

About CAS

CAS is the world's leading provider of Customer Relationship Management applications for the Consumer Products industry. CAS creates value for Consumer Product companies by increasing sales and marketing effectiveness, resulting in increased revenue, decreased costs and enhanced employee and partner operations. CAS is the first to offer a 100-percent Internet-based solution for Consumer Products manufacturers with the ability to fully integrate sales and marketing and extend business processes to wholesalers, retailers, brokers and other partners in true business collaboration. CAS uniquely addresses the full spectrum of needs for the Consumer Products industry including processes such as business and promotion planning, execution and analysis. For more information, please visit www.cas.com or call the CAS U.S. headquarters at 770-399-8000.

About Del Monte

Del Monte Foods Company, with net sales of $1.5 billion in fiscal 2000, is the largest producer and distributor of premium quality, branded processed fruit, vegetable and tomato products in the United States. The Del Monte brand was introduced in 1892 and is one of the best known brands in the United States. Del Monte products are sold through national grocery chains, independent grocery stores, warehouse club stores, mass merchandisers, drug stores and convenience stores under the Del Monte, Contadina, S&W and Sunfresh brands. The Company also sells its products to the U.S. military, certain export markets, the foodservice industry and food processors. The Company operates fourteen production facilities in California, the Midwest, Washington and Texas and seven distribution centers in the U.S.