Del Monte Foods Goes for Second Helping of Proscape Technologies' Marketing and Sales Effectiveness System.

Business/Technology Editors

FORT WASHINGTON, Penn.--(BUSINESS WIRE)--June 18, 2001

Leading Food Producer Uses Proscape's Software to Provide the Most

Timely Service to Customers in Its Industry

In response to a strong endorsement from its marketing and sales administration team, the Del Monte Foods Company has purchased 50 additional licenses of Proscape Encyclopedia, a module of Proscape Technologies' Marketing and Sales Effectiveness (MSE) system. The new seats, which increase the total number of users by one-third to 200, will expand Del Monte's ability to provide marketing and sales content to field service personnel, including both Del Monte's sales and broker partners.

The announcement that Del Monte has purchased additional Proscape licenses comes on the heels of the launch of Proscape's MSE system. Hailed as the next-generation Customer Relationship Management (CRM) application, Proscape's MSE system is the first-ever to offer real-time access to a Web-based information hub that streamlines and integrates sales and marketing content across an enterprise, enabling sales teams to maximize opportunities and build collaborative relationships with customers.

"Del Monte Foods Sales Planning is fully committed to providing outstanding and timely service for all of its customer touch points - field sales, the broker community and, ultimately, the customers themselves," said Mark Resnick, vice president, Del Monte Foods Sales Planning. "Proscape's system is an invaluable resource for our company as it ensures that all sales channels are aligned, consistent, and current in the messaging being used to market and sell our products."

Currently, Del Monte Foods uses Proscape Encyclopedia to manage a single enterprise-wide repository of marketing and sales content that can be viewed via 24 unique, end-user Web sites. The Proscape MSE system enables Del Monte Foods to deliver content in a very personalized manner to its field-based sales and broker personnel. Since implementing Proscape Encyclopedia eight months ago, Del Monte has added tremendous value to its sales channels, including:

--More timely delivery of all new and updated content by a central, non-technical administrator;

--Easier access to information when it is needed as a result of Proscape's storage hierarchies; and

--Improved ability to share knowledge across the enterprise.

With its purchase of additional Proscape software licenses, Del Monte will be developing additional Web sites to support new user groups, expanding Encyclopedia usage to their produce field sales and broker partners.

"Del Monte's sales force has embraced Proscape Encyclopedia because it enhances the communication between Del Monte Sales Planning and its Sales Agents and delivers on the promise of maximizing the return on its sales and marketing collateral and materials," said Chad Pariseau, vice president, consumer goods for Proscape. "As a result of Proscape's ability to significantly reduce deployment time, manpower, and expenses, Del Monte quickly realized the need to expand its use of our product to further strengthen its ability to service customers."

Del Monte Foods uses Proscape Encyclopedia to provide an enterprise-wide repository of corporate, marketing and sales assets stored in the form of books and chapters. When any change is made to marketing or sales information, the Proscape MSE system automatically and simultaneously distributes the change to all users, ensuring consistency of corporate messages and timely updates of all documents.

About Del Monte Foods

The Company is the largest producer and distributor of premium quality, branded processed fruit, vegetable and tomato products in the United States. With net sales of $1.5 billion in fiscal 2000, Del Monte Foods is synonymous with exceptional quality, nutritional value and category leadership, packaged under the Del Monte, Contadina, Sunfresh and S&W brands. The Del Monte brand was introduced in 1892, and is one of the best-known brands in the United States.

The Company sells its products through national grocery chains, independent grocery stores, warehouse club stores, mass merchandisers, drug stores and convenience stores. The Company also sells its products to the foodservice industry, food processors, the U.S. military, and in certain export markets. The Company operates twelve production facilities and seven distribution centers in the U.S., has operations in Venezuela, and owns Del Monte brand marketing rights in South America.

About Proscape Technologies

Proscape Technologies is a leading provider of Marketing and Sales Effectiveness (MSE) solutions. Within the Customer Relationship Management (CRM) market space, Proscape integrates marketing and sales information into a single, powerful, real-time environment. Proscape focuses on managing content across all selling channels, providing executive insight regarding the customer experience and enabling collaborative, fact-based selling.

Marketing and Sales Effectiveness (MSE) defines a new breed of technology-based solutions that bridge the disconnect between sales and marketing, elevating the effectiveness of all selling efforts throughout the organization. MSE solutions improve the exchange of information between sales, marketing, channel partners, and customers, and arm salespeople with the information they need to close deals. The result is increased top-line revenues and improved profitability.

Proscape has established and maintained long-term relationships with industry-leading companies such as The Pillsbury Company, Keebler Foods Company, Castrol N.A., Anheuser Busch Companies, Del Monte Foods Company, Adelphia Business Solutions, TDS Telecommunications, Wilmington Trust Corporation, and Triton PCS/SunCom, among others. Gartner Group has ranked Proscape among the most visionary providers in the Interactive Selling Systems marketplace.