Del Mar Electronics show brings biggest bang for buck.Going by the numbers, over 4,000 people from the manufacturing sector came to see the wares and services displayed in the booths of 475 companies at the two-day regional Del Mar Del Mar is the name of several places in the United States of America:
 n),n the construction or making of a restoration. and assembly by exhibiting just about everything needed to manufacture a wide range of industrial and medical devices and products. And it cannot be compared to other regional shows because its international, hosting exhibitors who keep coming to Del Mar from Canada as well as the U.S. and welcoming attendees coming 40 miles up from Tijuana's maquiladora ma·qui·la·do·ra n. An assembly plant in Mexico, especially one along the border between the United States and Mexico, to which foreign materials and parts are shipped and from which the finished product is returned to the original market. industries. Because of its diverse offerings and broad appeal, the Del Mar Electronics Show could have been compared to Nepcon West, Assembly West and Fiberoptic Automation Expo, the triple-header trade show held in San Jose San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. for the last two years--except that the three-in-one show's sponsor recently announced that it is "indefinitely postponed" because of "... the continuing recession (in which) the Northern California Northern California, sometimes referred to as NorCal, is the northern portion of the U.S. state of California. The region contains the San Francisco Bay Area, the state capital, Sacramento; as well as the substantial natural beauty of the redwood forests, the northern market isn't strong enough to provide the return on investment desired by exhibitors." Having talked with a lot of people at the last five shows, I firmly believe return on investment (ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). ) is the answer to the continuing success of the Bodenstab's Del Mar Electronics Show. A 10 ft. x 10 ft. booth for $700 sounds like a bargain, but, if attendance does not bring the exhibitors the desired ROI, the exhibitors will not be back. And while the Bodenstabs offer free T-shirts and an afternoon beer bust to keep things lively, the main attraction is a good ROI for attendees on the time it takes to see what suppliers have to offer--not quite from A to Z, but from Adhesives to Workbenches. The writer of an electronic trade journal column, "Addressing Trade Show Overcapacity," said, "2003 is a terrible year to hold a trade show," and "A more regional focus might be the answer to our trade show glut." The Del Mar show provided an excellent answer to exhibitors and attendees in May of this year and for several prior years, and the region it draws from continues to grow. It may never be as big as the flamboyant trade shows of yesteryear yes·ter·year n. 1. The year before the present year. 2. Time past; yore. yes , but for folks in the electronics and other manufacturing industries seeking a good ROI, the San Diego County Fairgrounds n. pl. 1. same as fairground. in Del Mar in the springtime of 2004 is the place to be and to see. |
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