Dejima Launches Dejima Direct Mobile Access In North America; Single step access to applications via Mobile Messaging and Speech to drive adoption and usage of wireless data services.Business Editors/High-Tech Writers NEW ORLEANS--(BUSINESS WIRE)--March 17, 2003 Dejima (www.dejima.com), a developer of mobile access solutions, today announced the launch in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. of Dejima Direct(TM) Mobile Access, a carrier-grade suite of products that enable single step access to consumer information and services, via text or speech. Dejima has been selling and deploying Dejima Direct Mobile Access in Europe and Japan, and is now bringing this product over to the North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. market to complement its Dejima Direct(TM) Enterprise offering. "The North American wireless consumer market is developing fast," said Antoine Blondeau, Chief Executive Officer of Dejima, Inc. "We want to leverage the expertise we have acquired overseas, in the specific areas of SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. and voice access, and apply it to this dynamic market." The market for wireless data is expanding, driven by wireless carriers' investment in content availability and delivery infrastructure. Unfortunately, mobile users' experience, when attempting to access information, remains poor: Voice XML-based telephony interfaces require users to work their way through multiple, rigid voice menus until they can finally access the desired information; browser-based interaction also forces users to follow a multi-layered menu structure to access information, exposing themselves to network latency See latency. , coverage and bandwidth limitations; SMS portals require users to memorize lists of keywords. This translates into lack of service usage, and limited returns on the infrastructure investment for the wireless carriers. With Dejima Direct Mobile Access, end-users no longer need to remember numerous keywords or browse through extensive menus: end-users can interact via text or speech with applications using their own words, including abbreviations, colloquialisms, slang, SMS speak -- whatever comes naturally. Requests can be as free-form as: "get me a Tuscany restaurant with a nice view", "jazz 2nite in french qtr" over a text interface such as SMS, or "locate the nearest Citibank ATM" over a speech interface. Dejima Direct Mobile Access interprets the user's request, retrieves the information or executes the transaction, and delivers the result back to the user as a reply to his/her initial request. Such ease of use results in faster customer adoption of new services, increased service traffic and service stickiness, generating greater revenue for Dejima Direct licensees. Dejima Direct Mobile Access is comprised of Dejima Direct(TM) Mobile Messaging, which supports text interaction across modalities, including SMS, MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. , Instant Messaging Exchanging text messages in real time between two or more people logged into a particular instant messaging (IM) service. Instant messaging is more interactive than e-mail because messages are sent immediately, whereas e-mail messages can be queued up in a mail server for seconds or , wireless email Wireless Email or Push E-mail for enterprises is an email solution for small handheld platforms that is secure and managed centrally by enterprise server. Wireless technology adoption has seen a dramatic increase over the past few years. , WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. and Web; and Dejima Direct(TM) Voice Access, which provides voice access to applications, and is interoperable with most speech engines. By providing single step access to applications over voice and SMS, Dejima Direct extends the addressable Reachable. When something is addressable, it can be identified and manipulated independently of its surroundings. For example, screen pixels and RAM memory are addressable. Each of the screen's picture elements can be individually turned on and off, and each of the memory's bytes can be market for wireless data to all existing and future cellphone (CELLular telePHONE) The first ubiquitous wireless telephone. Originally analog, all new cellular systems are digital, which has enabled the cellphone to turn into a smartphone that has access to the Internet. users, not just 2.5G or 3G-enabled subscribers. Licensees of Dejima Direct(TM) Mobile Access products benefit from the following: -- Higher completion rate and shorter transaction times -- Accessibility of services to all subscribers, with no specific device requirements -- Shorter adoption curve for new applications or new users -- Extended, in-depth usage of applications -- Addictive interface that drives loyalty. Dejima Direct Mobile Access enables access to the following domains: -- News, including national news, business news, sports and weather news -- Entertainment, including restaurant guides, nightlife, movies, horoscope horoscope: see astrology. horoscope Astrological chart showing the positions of the sun, moon, and planets in relation to the signs of the zodiac at a specific time. -- Directions, traffic information and points of interest, including stores, banks, schools and universities, hospitals, government offices, emergency services emergency services Emergency care '…services …necessary to prevent death or serious impairment of health and, because of the danger to life or health, require the use of the most accessible hospital available and equipped to furnish those services' , religious establishments, museums, monuments and landmarks, airports, mass transit mass transit, public transportation systems designed to move large numbers of passengers. Types and Advantages Mass transit refers to municipal or regional public shared transportation, such as buses, streetcars, and ferries, open to all on a stations and main buildings -- Yellow pages information including more than 170 categories: food, entertainment, healthcare services, professional services, retail, restaurants... -- Banking, including currency converter, stock quotes, personal banking and helpdesk -- M-Commerce including mobile transactions such as downloads (ring tones, icons, photos, clips, games...) ticketing, and stock trades -- Karaoke. "Easy to use is a market requirement," continued Antoine Blondeau. "Making wireless data services available is not enough to guarantee usage. In fact we see that usage levels often remain low despite significant marketing investments by wireless carriers. Subscribers try services once and walk away as their experience of interaction is not satisfactory. Dejima Direct enables all users, leveraging simple modalities such as SMS and speech, to access information in their own words. We are considerably lowering the barrier to adoption and usage." About Dejima: Dejima delivers revolutionary software solutions that enable people to interact with computerized content using their own words -- freed from menus. By empowering users to get what they need with ease -- when, how, and where they want it -- Dejima Direct interaction solutions uniquely stimulate the use of corporate data assets and consumer services, while boosting both their revenue potential and economic value. Usage is the ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . Founded in 1998, Dejima is headquartered in San Jose, California San Jose (IPA: /ˌsænhoʊˈzeɪ/) is the third-largest city in California, and the tenth-largest in the United States. It is the county seat of Santa Clara County. , and operates subsidiaries in London and Tokyo. Dejima is privately funded, and backed by companies such as InfoSpace, Mitsubishi Corporation, Omron, Research In Motion (RIM) and Sonera. For more information, visit the Dejima Web site: http://www.dejima.com/ Note: Dejima and Dejima Direct are trademarks of Dejima, Inc. All other brand names are trademarks of their respective owners. |
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