Degree will introduce its first antiperspirant/deodorant targeted for men under the age of 30 next month: Degree Body-Heat Activated gel.* Degree will introduce its first antiperspirant/deodorant targeted for men under the age of 30 next month: Degree Body-Heat Activated gel. Company research found that 70% of gel users are men and 25% of men prefer gel to other forms. "With consumer insight in mind, we developed Degree's gel to deliver on the brand's body-heat activated promise while expanding Unilever's male antiperspirant antiperspirant /an·ti·per·spir·ant/ (-per´spir-ant) inhibiting or preventing perspiration, or an agent that does this. an·ti·per·spi·rant n. and deodorant deodorant /de·odor·ant/ (de-o´der-int) 1. masking offensive odors. 2. an agent that so acts. de·o·dor·ant n. portfolio," said Esther Lem, vice president, deodorant brand development, Unilever Home & Personal Care North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Greenwich, CT. An aggressive ad campaign will begin next month. The gel retails for $2.39 in a 3-oz. package and will be available in three scents: Exhilaration, Cool Rush and Stamina Stamina Staying power, endurance. Mentioned in: Tai Chi . |
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