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Definitive Stock Acquires Borland Stock Photography Agency and Enlists an Industry Visionary.


SEATTLE--(BUSINESS WIRE)--Aug. 20, 1998--Definitive Stock, the industry's newest full-service full-ser·vice
adj.
Associated with or offering complete service: full-service gasoline pumps; full-service banks. 
 stock photography agency, announced today the acquisition of Borland (Borland Software Corporation, Austin, TX, www.borland.com) A software company founded as Borland International in 1983 by Philippe Kahn. The company is noted for its language and development products. It also popularized the desktop accessory for DOS PCs with its Sidekick program.  Stock Photo.

Supplementing its library of over 25,000 royalty-free Royalty-free describes material (typically graphics such as stock photography and icons, but also sound such as music loop samples) that may be used for profit, without paying royalties.  images available at www.definitivestock.com, this acquisition marks Definitive Stock's entry into Limited-use (rights-protected) stock photography segment.

"With over 50 contributing photographers, Borland Stock Photo represented one of the highest quality collections of imagery we've we've  

Contraction of we have.

we've have
 seen from a regional agency," says Definitive Stock President, Michael Michael, archangel
Michael (mī`kəl) [Heb.,=who is like God?], archangel prominent in Christian, Jewish, and Muslim traditions. In the Bible and early Jewish literature, Michael is one of the angels of God's presence.
 Carpenter.

In addition to a large archive of Pacific Northwest images, the Borland collection also includes great depth in a variety of image categories, including industry, lifestyles and corporate. This consolidation marks the first of many planned acquisitions by Definitive Stock.

"Definitive Stock's future is completely in sync with where the industry is heading. Merging my company with this management team of technologists and marketing veterans will help the Borland Collection be marketed appropriately," says Charlie Borland, founder of Borland Stock Photo.

Borland will join the company as a member of its advisory Board as well as continue to contribute work to the Definitive Stock collection.

Separately, Definitive Stock also announced the appointment of Ellen Boughn to the position of Vice President/Managing Director effective as of August 17, 1998.

As Managing Director, Boughn will be responsible for the strategic initiatives of managing the growth of Definitive Stock's recently acquired Borland Stock collection along with its more than 25,000 royalty-free images available at www.definitivestock.com. She will also be responsible for the company's international expansion efforts.

Boughn joins Definitive Stock with more than 25 years of management experience in the stock photography industry, most recently as Director of Content at Corbis. Prior to Corbis, Boughn was President of After Image Inc. from 1976 to 1990 and President of TSW/After Image when the company was merged with London-based Tony Stone Worldwide (now owned by Getty Images (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:GETY)).

Definitive Stock was founded by two graphics software veterans to address the design community's evolving image needs within an increasingly technical environment. The company offers more than 75,000 unlimited-use and limited-use images, one of the largest collections of unlimited-use, high-quality downloadable images available on the Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
, and a variety of services dedicated to helping designers benefit from digital image technology.

Definitive Stock is a privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 located in Seattle, Washington This page is protected from moves until disputes have been resolved on the .
The reason for its protection is listed on the protection policy page.
. For more information, visit www.definitivestock.com, call 800/234-2627 or 206/340-0069, or email info@definitivestock.com.

Keywords: "Stock Photography"

    CONTACT:  Definitive Stock
               Suzanne Worgul, 206/340-0069
               sworgul@definitivestock.com


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Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Article Type:Article
Geographic Code:1USA
Date:Aug 20, 1998
Words:419
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