Definitive Research Proves IT Management are Key Brand Specifiers; Corporate Management and IT Management Agree That Brand is Important in Vendor Selection Process.Business/Technology Editors SOUTHBOROUGH Southborough is the name of several places:
Network World Inc., the Leader in Network Knowledge, released today comprehensive research that definitively proves IT Management wields the most influence in the technology purchasing process Purchasing Purchasing is the formal process of buying goods and services. The Purchasing Process can vary from one organization to another but there are some key elements that are common throughout The process usually starts with a 'Demand' or requirements and vendor selection process. The survey results showed that Corporate Management does not have the time to understand how a purchase will integrate with the corporate IT infrastructure and leaves the selection of technology vendors to the IT Department. "Today's Technology Buyer" study, conducted by Research Concepts of Berlin, Mass, sought to determine the model for the purchase of technology products. A key result in the study showed that there is a high level of agreement between Corporate and IT Management about the technology buying process, their respective roles in each step, and the importance of brand on the final vendor selection process. IT Management was indisputably found to be the primary influencer in four out of the five steps in the technology buying process identified by the research; determination of need, information search, vendor analysis, approval of funds, and selection of final vendor. The exception was "approval of funds", although the research showed that IT Management is an integral part of approving the IT budget. The study also looked in-depth in-depth adj. Detailed; thorough: an in-depth study. in-depth Adjective detailed or thorough: an in-depth analysis at the critical influence of brand on outsourced purchases including network infrastructure products, applications and services. This research found that "Brand" does matter. IT Managers want to purchase infrastructure products, applications and services from providers such as VARs, integrators and carriers to make brand decisions for them. 74% of IT Managers surveyed said familiarity with vendors and brands offered is "Very important" when selecting a supplier or provider. The study also concluded that Corporate and IT Management have the same perspective on the technology buying process. In fact, 93% of Corporate and IT Managers agree that their relationship is a partnership and that they share a strong and communicative com·mu·ni·ca·tive adj. 1. Inclined to communicate readily; talkative. 2. Of or relating to communication. com·mu alliance. Also, Corporate Management acknowledges that information technology today is more complex than ever and leaves the vendor selection process to the IT department. A stunning 76% of the Corporate Managers said they would never authorize To empower another with the legal right to perform an action. The Constitution authorizes Congress to regulate interstate commerce. authorize v. to officially empower someone to act. (See: authority) a technology purchase without the expressed recommendation of the IT Department. 86% of Corporate Managers surveyed said that they refer technology vendors to IT Departments rather than deal with them directly. In short, Corporate Management does not have time to get involved in the vendor selection process. In a recent issue of MC Magazine, columnist columnist, the writer of an essay appearing regularly in a newspaper or periodical, usually under a constant heading. Although originally humorous, the column in many cases has supplanted the editorial for authoritative opinions on world problems. Bill Laberis wrote, "The great thing about these survey results is that they just make sense. They reflect a complexity of computer systems that has grown an order of magnitude A change in quantity or volume as measured by the decimal point. For example, from tens to hundreds is one order of magnitude. Tens to thousands is two orders of magnitude; tens to millions is three orders of magnitude, etc. or more in recent years, compelling corporate management to rely more than ever on IT for both technology and vendor selection. The bottom line is that if you want to sell IT hardware, software, networking or services to the enterprise, all roads All Roads is a 2001 interactive fiction game by Jon Ingold that placed first at the 2001 Interactive Fiction Competition. It also won the XYZZY Awards for Best Game, Best Setting and Best Story and was nominated for Best Individual Puzzle and Best Writing. must pass through the IT department." The research report titled "Today's Technology Buyer" can be viewed in its entirety The whole, in contradistinction to a moiety or part only. When land is conveyed to Husband and Wife, they do not take by moieties, but both are seised of the entirety. at http://www.networkworld.com/news_buyers.htm. About Network World Network World, Inc., the Leader in Network Knowledge, empowers Network Leaders and enables e-business through education, information and community. Network World is the leading provider of news, analysis, reviews, events and education on information technology. Network World publishes the leading newsweekly news·week·ly n. pl. news·week·lies A weekly newsmagazine or newspaper that reports current events. , Network World, hosts the most active online community, Network World Fusion (http://www.nwfusion), and produces educational seminars and events worldwide. About International Data Group- Network World, Inc. is a division of IDG IDG International Data Group IDG Integrated Drive Generator IDG Installation Design Guide IDG Internet Discussion Group IDG Inset Dielectric Guide IDG International Dangerous Goods (mail, shipping) , the world's leading IT media, research and exposition exposition or exhibition, term frequently applied to an organized public fair or display of industrial and artistic productions, designed usually to promote trade and to reflect cultural progress. company. IDG publishes more than 300 magazines and newspapers and 4,000 book titles and offers online users the largest network of technology-specific sites around the world through IDG.net (http://www.idg.net), which comprises more than 270 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 50 offices in 43 countries worldwide. Company information is available at http://www.idg.com. |
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