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Definitive Jux Doubles Down with The Orchard: Renews Digital Deal and Adds Physical Distribution.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- The Orchard (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: ORCD), a global leader in music and video entertainment, today announced that Definitive Jux Definitive Jux or Def Jux (both shortened forms of Definitive Juxtaposition) is an independent hip hop record label based in New York City, United States, co-founded in 1999 by former Company Flow member El-P (real name Jaime Meline) and Amaechi Uzoigwe. , the legendary NYC NYC
abbr.
New York City


NYC New York City
 hip hop hip-hop   or hip hop
n.
1. A popular urban youth culture, closely associated with rap music and with the style and fashions of African-American inner-city residents.

2. Rap music.

adj.
 label, has renewed its current digital distribution deal with the entertainment services company, and has expanded the agreement to encompass national physical distribution for the US marketplace.

"We view this new and expanded partnership with our friends at The Orchard as natural one, having already enjoyed much success together with the digital distribution of our label," says Definitive Jux co-founder Amaechi Uzoigwe. "By adding the physical piece, we're now well-positioned to maximize our releases with a forward-thinking company that understands our brand and can effectively sell our music via multiple platforms Refers to two or more operating environments, which typically include the CPU family and operating system. For example, if versions of a program run on Windows and the Macintosh, the software is said to support multiple platforms. . We're excited about the future."

The label's first physical/digital release through The Orchard, Cage's Depart From Me, will be released on July 7th, 2009. This release will mark the first time the label will be utilizing all of The Orchard's services, as many cross-platform marketing programs are exclusive to clients who receive both physical and digital distribution services.

"We look forward to developing campaigns that utilize cross-format marketing techniques for Definitive Jux's artists. We know from previous work that using all channels effectively results in broader exposure and higher sales," added Michael Bull, General Manager of Physical for The Orchard.

About The Orchard(R)

Founded in 1997, The Orchard (NASDAQ: ORCD) is a global leader in marketing, sales and distribution of digital music and video. The company works with labels, artists, production companies, and retailers to provide music and video across its network of more than 600 digital storefronts and mobile carriers in 59 countries. Headquartered in New York and London, with operations in 27 markets around the world, The Orchard offers marketing and promotional services, individualized in·di·vid·u·al·ize  
tr.v. in·di·vid·u·al·ized, in·di·vid·u·al·iz·ing, in·di·vid·u·al·iz·es
1. To give individuality to.

2. To consider or treat individually; particularize.

3.
 client relations, licensing for film, television, advertising, and gaming, comprehensive physical distribution in the US, royalty collection and mechanical administration. An industry pioneer and continued innovator in digital media services and technology, The Orchard fosters creativity and independence.

Forward Looking Statements

This release may contain certain forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 regarding The Orchard's expectations regarding future events and operating performance within the meaning of Federal Securities laws that are subject to certain risks and uncertainties and involve factors that may cause actual results to differ materially from those projected or suggested. Factors that could cause actual results to differ include, but are not limited to, the ability of The Orchard to distribute certain products, videos and artist recordings. Undue reliance should not be placed on such forward-looking statements as they speak only as of the date hereof, and The Orchard undertakes no obligation to update these statements to reflect subsequent events or circumstances except as may be required by law. Additional factors that could cause actual results to differ materially from those projected or suggested in any forward-looking statements are contained in The Orchard's most recent periodic reports on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 and Form 10-Q Form 10-Q

See 10-Q.
 that are filed with the Securities and Exchange Commission.

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Publication:Business Wire
Date:May 5, 2009
Words:509
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