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Defense Industries International Assigns Licensing Agreement with Smith & Wesson to Pride Business Development Group.


Business Editors

ASHKELON, Israel--(BUSINESS WIRE)--Aug. 13, 2003

Defense Industries International, Inc. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:DFNS), a leading manufacturer and global provider of personal military and civilian protective equipment and supplies, announced today that it has assigned its licensing agreement with Smith & Wesson Smith & Wesson

U.S. gun manufacturer. The company has its roots in an 1852 partnership between Horace Smith (1808–93) and Daniel B. Wesson (1825–1906), who designed and marketed a lever-action, repeating magazine handgun that held a self-contained cartridge.
 Holding Corporation to Pride Business Development Group, a privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
, with operations on both the East and West coasts with extensive marketing relationships throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. .

Defense Industries will have an opportunity to provide certain products, including its proprietary blast resistant wall covering, to Pride Business Development Group to be sold and marketed under the Smith & Wesson name.

In the assignment, which has been approved by Smith & Wesson Holding Corporation, Defense Industries is relieved of certain contingent liabilities associated with the licensing agreement, including minimum royalty requirement, the cost of securing and maintaining product liability insurance, and allocating a substantial marketing budget.

Commenting on the relationship, Joseph Fostbinder, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Defense Industries said, "After continued evaluation of our relationship with Smith & Wesson, which began in December 2002, we determined the most beneficial direction in which to proceed was to transfer the agreement to another party with a built in network of contacts in the United States who can enhance this opportunity, leading to greater results than Defense Industries might realize on its own. We expect to be involved in the production and supply of products to Pride Business Development that will then be marketed under the Smith & Wesson name. The combination of the Smith & Wesson's brand power and name recognition, Pride's numerous relationships with major U.S. companies and our high level of technical sophistication so·phis·ti·cate  
v. so·phis·ti·cat·ed, so·phis·ti·cat·ing, so·phis·ti·cates

v.tr.
1. To cause to become less natural, especially to make less naive and more worldly.

2.
 and expertise with respect to personal protection gear brings a new level of added value to all parties involved."

About Defense Industries International, Inc.

Defense Industries International, Inc. ("Defense Industries") (www.defenseindustries.net) is a leading manufacturer and global provider of personal military and civilian protective equipment and supplies. Defense Industries' subsidiary, Export Erez Ltd., was formed and registered in 1983. Defense Industries' main products include body armor, bomb disposal suits and bullet-resistant vests and jackets; ballistic wall covers, helmets, plates and one-way protective windows; personal military equipment, battle pouch units and combat harness units; dry storage units, liquid logistics, tents and vehicle covers; and winter suits, sleeping bags and backpacks.

Defense Industries' products are used by military, law enforcement, border patrol enforcement and other special security forces, corporations, non-governmental organizations and individuals throughout the world. Customers include the Israel Defense Forces, the North Atlantic Treaty Organization North Atlantic Treaty Organization (NATO), established under the North Atlantic Treaty (Apr. 4, 1949) by Belgium, Canada, Denmark, France, Great Britain, Iceland, Italy, Luxembourg, the Netherlands, Norway, Portugal, and the United States.  (NATO NATO: see North Atlantic Treaty Organization.
NATO
 in full North Atlantic Treaty Organization

International military alliance created to defend western Europe against a possible Soviet invasion.
), the United Nations Peacekeeping Forces and other U.N. organizations.

Defense Industries manufactures its own products, thereby enabling it to offer highly competitive pricing and to fulfill product orders on a rapid and efficient basis. Its manufacturing facilities meet American EQNET EQNET Earthquake Information Network  and international ISO (1) See ISO speed.

(2) (International Organization for Standardization, Geneva, Switzerland, www.iso.ch) An organization that sets international standards, founded in 1946. The U.S. member body is ANSI.
 9002 standards. Quality control in the Company's manufacturing facilities is performed according to ISO 9002; MIL.STD (Subscriber Trunk Dialing) Long distance dialing outside of the U.S. that does not require operator intervention. STD prefix codes are required and billing is based on call units, which are a fixed amount of money in the currency of that country. .105D; MIL-I-45208A (for the U.S. Armed Forces); AQAP AQAP Allied Quality Assurance Publication
AQAP Air Quality Attainment Plan
AQAP Allied Quality Assurance Provision
AQAP As Quickly As Possible
 (for the German Armed Forces and NATO); and the National Institute of Justice (N.I.J.).

Defense Industries' strategic objective is to be the leading global provider of personal military and civilian protective equipment and supplies. Defense Industries intends to realize its strategic objective by, amongst other methods, selectively pursuing strategic acquisitions that enhance its product lines and geographic presence in an effort to consolidate its highly fragmented industry and to create a more diverse and global reach in its marketplace.

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 Statement

This press release contains forward-looking statements as defined in the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. Certain statements contained in this press release are "forward-looking statements" within the meaning of applicable federal securities laws, including, without limitation, anything relating or referring to future financial results and plans for future business development activities and production schedules, and are thus prospective. Forward-looking statements are inherently subject to risks and uncertainties some of which cannot be predicted or quantified based on current expectations. Such risks and uncertainties include, without limitation, the risks and uncertainties set forth from time to time in reports filed by the company with the Securities and Exchange Commission. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. Consequently, future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking statements contained herein. The company undertakes no obligation to publicly release to these forward-looking statements made to reflect events or circumstances after the date hereof. Neither the Company nor its agents assume responsibility for the accuracy and completeness of the forward-looking statements and are thus prospective.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Aug 13, 2003
Words:775
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