Deere & Company and Hitachi Construction Machinery Co., Ltd. will integrate their marketing operations in North, Central and South America. (Company News).* Deere & Company and Hitachi Hitachi (hētä`chē), city (1990 pop. 202,141), Ibaraki prefecture, E central Honshu, Japan, on the Kashima Sea. The city is a leading producer of Japan's electrical equipment. Construction Machinery Co., Ltd. will integrate their marketing operations in North, Central and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. . The integrated operation will have responsibility for sales and distribution of the Deere and Hitachi brands of construction, forestry and mining equipment and solutions in the Americas A·mer·i·cas , the See America. . While the action is not expected to affect net income until 2003, the companies say it will result in higher reported sales beginning next year. Currently, the Hitachi-branded hydraulic excavators and mining equipment are marketed by wholly owned subsidiaries Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Deere-Hitachi Construction Machinery Corporation, the 50/50 joint venture formed by Deere and Hitachi in 1988. Deere-branded hydraulic excavators are currently marketed by the Construction & Forestry division of Deere & Company. The Deere-Hitachi joint venture, located in Kernersville, N.C., will continue to produce hydraulic excavators for the North, Central and South American American, river, 30 mi (48 km) long, rising in N central Calif. in the Sierra Nevada and flowing SW into the Sacramento River at Sacramento. The discovery of gold at Sutter's Mill (see Sutter, John Augustus) along the river in 1848 led to the California gold rush of markets |
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