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Deeper Mean-ing.


Mean, an irreverent pop culture magazine that shut down after the 2001 terrorist attacks, plans to relaunch Relaunch can refer to several things:
  • , a series of novels set in the Star Trek universe
  • Relaunch (process), is a marketing process in which a brand or product (such as a magazine or a car) is relaunched
 in June.

Publisher and creative director Kashy Khaledi said the Hollywood-based mag, which had a four-year run with a circulation at its peak of 50,000, is looking to doublet dou·blet
n.
A pairing of two lenses to optically correct a chromatic and spherical aberration.
 that.

Khaledi is comfortable forecasting that the 96-page magazine, geared toward 21- to 36-year-old men who want "an alternative to the bikini Bikini (bēkē`nē), atoll, c.2 sq mi (5.2 sq km), W central Pacific, one of the Ralik Chain, Marshall Islands. It comprises 36 islets on a reef 25 mi (40 km) long.  clad," will include 20 advertising pages with articles on film, music, fashion, novelists and gaming.

Plans include taking the title bimonthly bi·month·ly  
adj.
1. Happening every two months.

2. Happening twice a month; semimonthly.

adv.
1. Once every two months.

2. Twice a month; semimonthly.

n. pl.
, then monthly by its third year.

"I put Mean on a hiatus after 9/11. We took a serious look in the mirror and contemplated which direction to go," said the 27-year-old publisher.
COPYRIGHT 2004 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:The LABJ'S: L.A. stories; pop culture magazine Mean
Author:Maio, Pat
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1U9CA
Date:Apr 5, 2004
Words:123
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