Dee Cravens Joins AdForce as Vice President of Worldwide Marketing.

CUPERTINO, Calif.--(BUSINESS WIRE)--June 16, 1999--

AdForce(SM) Inc. (Nasdaq:ADFC), a leading provider of centralized, outsourced ad management and delivery services on the Internet, today announced that Dee Cravens has been appointed Vice President of Worldwide Marketing. Mr. Cravens joins AdForce with more than 20 years experience in strategic marketing, communications, branding, advertising, publishing and positioning for technology companies. Over the course of his career, Dee has dramatically influenced the marketing direction of more than six high-tech firms in the Silicon Valley, including Sun Microsystems, Radius, IDG and Adaptec.

"Dee has a unique wealth of experience in executive positions at leading growth companies in the Silicon Valley," said Chuck Berger, Chairman and CEO of AdForce. "Dee brings the ingenious mind and marketing experience needed to take AdForce to the next level and dominate the online advertising market."

"AdForce's superior technology, clear vision, and strong management team make it an obvious choice for me," said Mr. Cravens, Vice President of Worldwide Marketing. "Internet advertising represents a tremendous market opportunity because every company with a web site and ad agency is looking for a way to generate revenue. Advertising is the economic force that propels free content on the Internet, and the critical difference between the Internet as an advertising marketing medium and traditional media is that the Internet is interactive and all other media are passive. Over the next few years, the interactive nature of the Internet will dramatically change the world of marketing and advertising, and AdForce is poised to lead this revolution."

As the director of corporate marketing at Sun Microsystems, Dee Cravens turned the company's brand image from being a producer of fast workstations into a pioneer of networking solutions by authoring the phrase "The Network Is The Computer." As a result, this new positioning created a provocative position for Sun on the premise that the real value in computers is not the computers themselves, but the exponential growth of knowledge that occurs by networking them together.

As the Vice President of Marketing at Radius, (a Mac-centric company), Dee created new brand and partnership marketing programs which established the company as the market share leader in graphics accelerator boards, full motion-full color video boards, and high end color monitors. He provided strategic marketing guidance that contributed to the company's tremendous market growth. At Adaptec, Mr. Cravens developed an original branding strategy that moved the company's positioning from "the SCSI supplier" into a Bandwidth Solutions provider as the company that "moves the information that moves your world." Mr. Cravens holds a BA as well as a masters degree in Communications from San Jose State University.

About AdForce (www.adforce.com)

AdForce is "The Force in .com Marketing" and a leading provider of centralized advertising services, enabling online publishers, rep firms and Internet advertisers to leverage the unique advantage of the Internet as the first fully interactive medium. Deploying advanced scalable technology and backed by robust data centers, the AdForce service delivers billions of impressions monthly for the Internet's most prominent advertisers. AdForce provides a comprehensive suite of products which allow advertisers and publishers to target, deliver, measure and analyze Internet advertising programs for the best results. AdForce has strategic partnerships with America Online, Inc. and Experian (formerly Metromail). The company has offices in Cupertino, CA, Costa Mesa, CA, and New York, NY.

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Act of 1934, as amended. These statements are subject to the "safe harbor" created by those sections. Actual results for future periods could differ materially from those predicted in these forward-looking statements. Factors that could cause actual events or results to differ include, but are not limited to AdForce's ability to maintain the performance and reliability of its systems, its need to continue scaling its systems successfully and to add new features and functionality to meet market demands, competitive pressures, continued consolidation in the industry affecting AdForce's customer or competitors, and other risks described in AdForce's Registration Statement on Form S-1, as amended, filed with the Securities and Exchange Commission. AdForce undertakes no obligation to update forward-looking statements to reflect events or circumstances occurring after the date of such statements.