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Decorate for Fall With Robust, Long-Lasting Fall Flowers, Plants; New Varieties of Frost-Resistant Hybrids Are Durable and Colorful.

KANSAS CITY, Mo., Sept. 30 /PRNewswire/ -- There's a new way to decorate outdoors for fall and to refresh your weary summer planters. In the past, fall decorations have been limited to ho-hum mums and pumpkins, but now the only limit is your imagination.

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Horticultural advancements have led to a new breed of robust fall flowers and plants. Proven Winners' Fall Magic(R) floral and plant collection offers resilient frost-fighters in vibrant autumn colors that can flourish until late fall, early winter. The collection's carefully selected hybrid perennials and cool-tolerant flowering plants create durable, long-lasting combinations.

"Fall Magic allows people to enjoy healthy, colorful planters throughout fall and into winter," said Marshall Dirks, marketing director for Proven Winners. "In many places, Fall Magic flowers and plants will flourish well beyond the first snowfall."

Fall Magic is comprised of frost-resistant hybrids that are selected based on performance, color ranges, interesting textures and foliage changes as temperatures dip. They are low-maintenance, long-lasting and with proper care can thrive until the ground freezes. Used together, the plants and flowers form striking combinations in baskets and containers or blend well with shrubs in the landscaping.

In addition to Fall Magic flowers and plants that complement autumn's natural warm color theme, Proven Winners is introducing new varieties this year in vivid, bold hues. Varieties such as Phlox 'Intensia Neon Pink' and Calibrachoa 'Superbells Cherry Red' are sure to brighten up flower beds and containers this fall.

"Gone are the days when fall color meant earth tones only," said Dirks. "The popular, bright hues used during spring planting can now be seen during the fall months as well and are a great addition to existing color combinations."

Proven Winners Fall Magic is available at fine garden centers across the country. Visit to locate a store near you.
 For More Information Contact:
 Katie McDonald
 (816) 960-3122

CONTACT: Katie McDonald for Proven Winners, +1-816-960-3122, or

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Publication:PR Newswire
Date:Sep 30, 2004
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