Deck The Halls with Outsourced E-Commerce from Iconomy.com; Iconomy Provides Sites with E-Commerce Tips for the Holiday Shopping Season.Business/Technology Editors CAMBRIDGE, Mass.--(BUSINESS WIRE)--Aug. 15, 2000 Iconomy.com, the leading commerce service provider, has announced the following tips for high-traffic Web sites that want to offer compelling online shopping in time for the holidays. Many sites are scrambling to get online stores up and running for the holiday shopping season. A quick, cost-effective way to build online storefronts A store on the Internet that offers items for sale and is capable of handling the financial transaction online. See cybermall and digital money. is through outsourced commerce service providers like Iconomy. To build revenue and customer loyalty for the holidays and beyond, Web sites need to deploy a complete, branded e-commerce solution. Affiliate programs and banner ads A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. - often a "quick fix" - induce visitors to leave the site, many never to return. But the time and resources required for in-house development are tremendous. Most sites also lack the economies of scale and core strengths required for high-quality and cost-effective e-commerce - merchandising, product sourcing, order management, customer service and relationship management just to name a few. "Now, more than ever, high-traffic Web sites must look to new ways to increase site traffic and revenue," said Aaron Day, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Iconomy. "In today's hyper-competitive market, sites must be able to cost effectively monetize their site content, and outsourced e-commerce is a terrific way to add value and increase viability." The following tips will help content and community Web sites make the most of their e-commerce potential this holiday shopping season: 1. "Seamlessly brand" your storefront with the site's "look and feel" and navigation structure. 2. Ensure "site stickiness" by keeping e-commerce activity on the site. 3. Offer products targeted to the site's users from a wide range of categories, and have the merchandising expertise to recommend, evaluate and optimize merchandise mix and promotion. 4. Apply "commerce in context" to embed targeted merchandise into all appropriate content areas throughout the site. 5. "Personalize per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. " e-commerce with account registration, rewards programs and personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. tools. 6. Send targeted e-mails to the user base, highlighting valuable promotions and reinforcing the value of the site's e-commerce. 7. Strengthen brand loyalty by identifying the brand throughout purchase, order confirmation, delivery and customer service. 8. Build a reputation for prompt delivery and responsive customer support. By following the eight tips listed above, major Web sites can maintain strong sales throughout the holiday season and into the future. About Iconomy Headquartered in Cambridge, Mass., Iconomy.com (www.iconomy.com) is the leading commerce service provider (CSP (1) (Certified Systems Professional) An earlier award for successful completion of an ICCP examination in systems development. See ICCP. (2) (Commerce Service P ), delivering complete, integrated Internet shopping solutions through an extensive vendor network and modular technology. Iconomy seamlessly integrates shopping environments into its clients' Web site design to increase "site stickiness" and brand loyalty, a distinct advantage over banner advertising Banner Advertising A common form of advertising on the internet. The banner is an advertisement of 460x68 pixels, usually placed at the top of the page Notes: For an example, just look at the top of a page on almost any popular web site. and affiliate programs in which users leave the original host site. Iconomy also increases site stickiness by embedding 1. (mathematics) embedding - One instance of some mathematical object contained with in another instance, e.g. a group which is a subgroup. 2. (theory) embedding - (domain theory) A complete partial order F in [X -> Y] is an embedding if context-appropriate promotions within site content, targeting the right merchandise to the right person at the right time. This embedding of "commerce in context" produces much higher click-through rates The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to Web sites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed than the industry average. Iconomy provides all clients with centralized cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. , fully branded, 24-hour support year-round for their customers. The company has established an extensive network of wholesale distributors, gained access to millions of products for the buying public and developed innovative shopping environments for major sites such as Autobytel.com, GoToWorld, eDiets, iGive, and eCircles. |
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