Decisionmark and AccessDTV Join Forces to Deliver Personalization and Control to DTV via the PC.Business Editors/High Tech Writers NATPE NATPE National Association of Television Programming Executives 2001 Booth No. 634 LAS VEGAS--(BUSINESS WIRE)--Jan. 22, 2001 AccessDTV, a provider of digital media receiver solutions that deliver interactive digital television (DTV (Digital TeleVision) Transmitting TV using digital signals. The major DTV standards are ATSC (North America), DVB (Europe) and ISDB (Japan). All three use MPEG-2 video compression and Dolby Digital audio compression. DVB and ISDB also include MPEG audio compression. ) services via the PC, today announced a partnership with Decisionmark Corporation to promote DTV products and services for the PC. The partnership includes integrating Decisionmark's Titan TV Technology Communication Protocol (T3CP) into AccessDTV's Web and interactive services. For accessDTV customers, that translates into more personal control of the viewing experience. Decisionmark's T3CP enables accessDTV's customers to receive information on digital signals and viewing options at any given time. AccessDTV will demonstrate its unique digital media receiver solution at the Decisionmark booth (No. 634) at NATPE in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. on January 23-25. "This partnership with Decisionmark will allow us to offer our customers a seamless digital viewing experience by empowering them with the most accurate and complete broadcast information on the market today," said Dewey Weaver
The Weavers are small passerine birds related to the finches. These are seed-eating birds with rounded conical bills, most of which breed in sub-Saharan Africa, with fewer species in tropical , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of accessDTV. "By combining personal control, interactivity, affordability and convenience in one solution, we are creating the catalyst needed for the digital television industry in the U.S." Decisionmark delivers this solution to accessDTV by merging its unique technologies and expansive data warehouse via its T3CP to meet its clients specific business needs. Digital data is electronically funneled through accessDTV's network operations center See NOC. Network Operations Center - (NOC) A location from which the operation of a network or internet is monitored. Additionally, this center usually serves as a clearinghouse for connectivity problems and efforts to resolve those problems. . AccessDTV then controls the presentation of the data and integrates it into the look and feel of the overall application. "Because of companies like accessDTV, that are bringing TV to the PC, and the powerful digital information we can provide, broadcasters are likely to increase the amount of DTV programming," stated Jack Perry, Decisionmark President and CEO. "An increase in programming, clear DTV answers for consumers, along with the cost-effectiveness of DTV on the PC, will only encourage more consumers to adopt digital TV," Mr. Perry continued. About AccessDTV AccessDTV, founded in May 2000, develops technology that extends the flexible PC platform to deliver DTV services. With a digital media receiver and interactive services that allow users to tune, view, record and replay digital broadcasts via the PC, accessDTV is well-positioned to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. three emerging market trends: the shift to digital television, the convergence of TV and PC displays, and the increasing demand for interactive services. The company, recently nominated nom·i·nate tr.v. nom·i·nat·ed, nom·i·nat·ing, nom·i·nates 1. To propose by name as a candidate, especially for election. 2. To designate or appoint to an office, responsibility, or honor. for Best of CES by TechTV, views accessDTV as the first in a series of products and services to capitalize on the digital initiative underway for all video and data services. The interaction and integration of data services with video services will provide the core competencies A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
About Decisionmark Corporation Decisionmark Corporation develops Internet-based software and applications for consumers and business decisionmakers based on its data analysis and mapping technology. Its proprietary broadcast data and patented technologies have served as the springboard for catapulting the company into the leadership position for household-level television broadcast signal predictions and content listings. The company has established strong business relationships with television networks, local broadcasters, DTV manufacturers, antenna manufacturers and a number of computer industry companies. Decisionmark leverages these relationships to provide broadcasters with data and software tools to help them protect market share and to navigate (1) "Surfing the Web." To move from page to page on the Web. (2) To move through the menu structure in a software application. the transition to digital TV broadcasting. Over 95% of network broadcast affiliates use the software company's data analysis product, ProximityTV.com(TM). |
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