Decisionmark Corp. introduces Proximity 2.0.CEDAR RAPIDS Cedar Rapids, city (1990 pop. 108,751), seat of Linn co., E central Iowa, on the Cedar River; inc. as a city 1856. The second largest city in Iowa, it is named for the surging rapids in the river. , Iowa--(BUSINESS WIRE)--Oct. 28, 1996--Decisionmark Corp. announced today the release of version 2.0 of Proximity, the software designed to provide decision-makers with powerful desktop marketing research capabilities. In announcing the new product, Jack Perry, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Decisionmark, said, "The launch of Proximity 2.0 is really the beginning of a new era at Decisionmark." He continued. "We have not only made improvements to the software, but we have greatly improved the way we are offering the product to customers. Customers can now tailor A tailor is a person whose occupation is to sew menswear style jackets and the skirts or trousers that go with them. Although the term dates to the thirteenth century, tailor the data available with the software to fit their unique information needs." The original version of Proximity was introduced last Fall at the DMA's Annual Fall Conference. It was designed specifically to help marketing decision-makers access, analyze, present and apply data more effectively. Unlike other systems, Proximity provides non-technical decision-makers with instant access to the information needed to see exactly who and where customers are. Priced at $349, Proximity 2.0 comes with a base package of national and regional data to help customers get started. Then, customers have the ability to customize the software's data to fit their individual needs by purchasing only the specific additional data they need. Commenting on the product's new strategy, Perry explained. "We realize that in today's business Today's Business is a show on CNBC that aired in the early morning, 5 to 7AM ET timeslot, hosted by Liz Claman and Bob Sellers, and it was replaced by Wake Up Call on Feb 4, 2002. environment, one size doesn't does·n't Contraction of does not. fit all when it comes to data." He continued, "When I joined Decisionmark in July July: see month. , one of my objectives was to become more customer focused. With the introduction of Proximity 2.0, we are doing just that by giving our customers a choice. They can purchase just the right amount of data they need for a particular project." With Proximity's flexible data design, customers can easily access additional data as needed as needed prn. See prn order. for specific projects. A customer receives five CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). disks with the purchase of Proximity 2.0. One CD contains the program and the base package data. The other four CDs contain the additional data available to customers on an as needed basis. When users want additional data, they simply call Decisionmark to receive a registration disk which allows access to the remaining CD-ROM disks. In addition to Proximity's new data strategy, the product also features improved importing functions. With Proximity 2.0, importing data is even simpler and less time consuming than with Proximity 1.0. Located in Cedar Rapids, Iowa, Decisionmark develops software products and offers services that provide marketing decision-makers with state-of-the-art decision-support capabilities. Decisionmark is a subsidiary of The Gazette Co., a 115-year old privately held publishing, communications, marketing and software development enterprise. CONTACT: Decisionmark Dave Collins 319/365-7449 x. 110 or Jacobs & Clevenger Inc. Arla Medvin 312/645-0600 |
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