Decisionmark's TitanTV Reports 142 DTV Stations; Digital Update Based on Most Accurate Broadcast Database.

Business Editors

CEDAR RAPIDS, Iowa--(BUSINESS WIRE)--June 30, 2000

Decisionmark Corporation reported that its digital TV information site for consumers, TitanTV.com, is reflecting 142 digital television stations across the country today, covering 64 percent of U.S. households. Through TitanTV, Decisionmark is the only company tracking actual digital TV coverage in real time.

In the interest of serving its nationwide base of local broadcast clients, Decisionmark launched TitanTV.com nearly six months ago at the 2000 Consumer Electronics Show in Las Vegas. Decisionmark provides its broadcast clients with custom signal area maps indicating DTV demand in real time. The company continues to build its relationships with consumer electronics manufacturers and computer industry members such as Intel Corp., Pinnacle Systems, Inc., Hauppauge Digital, Inc. and BroadLogic, to help inform consumers about DTV availability and also track the demand for it.

"Clearly there was an opportunity for some company to help broadcasters with the transition to digital," commented Decisionmark president and CEO, Jack Perry. "We had the data. We had the technology. We had the partners. So we stepped up to the plate. Today we are the definitive source for all metrics related to the conversion to digital," he continued.

Many viewers are waiting to buy digital reception devices until there is more digital programming to watch. Broadcasters are waiting to create digital programming until there are more viewers. Mr. Perry likens it to the classic `chicken or the egg' dilemma. "We've taken charge of answering which came first--the chicken or the egg. Our answer is both. TitanTV is proving it on a daily basis."

Additionally, TitanTV indicates that 34 percent of the TV stations in the top 30 markets are currently digital, while only 2.7 percent of those stations in markets 31 and beyond have switched to a digital transmission. This is based on data collected from all television broadcasters, not just the major four networks.

Projections from the TitanTV data show that 177 stations will be broadcasting digitally by the end of the year--a 20 percent increase from today's count.

Established in 1993 in Cedar Rapids, Iowa, Decisionmark develops state-of-the-art software and applications for consumers and business decisionmakers based on its data analysis and mapping technology. Decisionmark Corporation is recognized today as a technology leader in the broadcast, satellite and consumer electronics industries, having pioneered the use of Internet-based technology in the broadcast world. Over 95% of network broadcast affiliates subscribe to the software company's web-based data-analysis product, Proximity(R)TV.