Decision Analyst, Inc. Keeps Finger Firmly On The Pulse Of Boardroom Opinion; Internet-based Executive Advisory Board Now Has Access To Over 100,000 Business Leaders.

Business Editors

ARLINGTON, Texas--(BUSINESS WIRE)--March 31, 2004

Decision Analyst, Inc., an international marketing research and marketing consulting firm, has reached a major milestone in the size of its Executive Advisory Board(R) survey panel. The multilingual Internet-based panel now numbers more than 100,000 business executives spread throughout the world.

"This increase in membership of the Executive Advisory Board(R) is great news for us and our clients," said Jerry W. Thomas, President and CEO of Decision Analyst. "The panel provides unrivalled insight into boardroom attitudes and opinions on the issues -- not just economic and financial, but social, political and any other -- that affect our clients. It taps into many of the most successful corporate minds and allows Decision Analyst to provide clients with meaningful analysis and support."

Decision Analyst's Internet panels make it easy for companies to commission research addressing any audience anywhere in the world. "The Internet panels constitute a proven platform to conduct reliable research," Thomas said. "Additionally, the nature of the Executive Advisory Board(R) means we have guaranteed access to a group whose opinions are often very difficult to reach by other means."

The Executive Advisory Board(R) survey panel is used by Decision Analyst to help conduct a wide range of advertising testing, product testing, new products research, and strategy research. The 100,000 members are part of a much larger global panel network, totaling more than 3.5 million individual members throughout North and South America, Europe, Asia, Africa and Australasia. Consumer sentiment analysis is conducted via the company's American Consumer Opinion(R) Online panel, while additional multilingual specialty panels similar to the Executive Advisory Board(R) cover the fields of technology, construction, medical and physician opinions.

About Decision Analyst

Decision Analyst, Inc. (www.decisionanalyst.com) is a leading marketing research and marketing consulting firm specializing in advertising testing, strategy research, new product development, and advanced modeling for marketing decision optimization. The firm delivers competitive advantage to clients throughout the world in the consumer packaged goods, telecommunications, retail, high technology, medical and pharmaceutical, utilities, and e-commerce industries. Decision Analyst operates American Consumer Opinion(R) Online, one of the world's largest Internet consumer opinion panels, with more than 3.5 million participants.