Decidedly MOBILE.THE U.S. IS GOING MOBILE in a big way. Dataquest, a unit of GartnerGroup, finds that 51 percent of all U.S. households have at Least one mobile phone and 40 percent of U.S. adults use their phones on a regular basis. The Gen X See generation X. and Baby Boomer baby boomer also ba·by-boom·er n. A member of a baby-boom generation. Noun 1. baby boomer - a member of the baby boom generation in the 1950s; "they expanded the schools for a generation of baby boomers" boomer segments show the highest regular user rates at 48 percent and 47 percent, respectively. On the flip side Flip side In the context of general equities, opposite side to a proposition or position (buy, if sell is the proposition and vice versa). , fewer than one in five seniors are regular users. The average age of regular mobile users is 41, but the Gen Y (ages 18-24) segment has a 40 percent regular user rate. "Generation Y should be a significant target market for mobile telephony service providers given the propensity of this age group to quickly adopt the more technologically sophisticated, high-margin services," says senior analyst Margaret Schoener. "They already have the mobile habit and development of earning power Earning power Earnings before interest and taxes (EBIT) divided by total assets. earning power 1. The earnings that an asset could produce under optimal conditions. For example, AT&T may currently be earning $2. will complete the profile." |
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