Debit cards.
Debit cards: Are establishing themselves as the U.S.
consumer's preferred payment mechanism, according to the 2006/2007
Consumer Payments Usage and Segmentation Study released by First
Data's STAR Network. Over the past five years, consumers'
average PIN-secured debit point of sale activity has grown from nine
transactions per month to 11. In the last year, the average total number
of signature debit point of sale transactions made monthly has increased
from 13 to 18 per month, www.firstdata.com
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