Debit card blitz.

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Institution: First National Bank & Trust, Indianapolis, Ind. (Now part of Harris Bank, Chicago)

Assets: $1.3 billion; 32 locations

Agency: 2Fold

This campaign was designed to increase debit card use. Direct mail was sent to customers who had received but not activated cards and those who had not received cards. Statement stuffers promoted quarterly random drawings from all debit card transactions with a signature.

Activation more than tripled in the campaign's first month; six months after the launch, the monthly average for activation was more than double the average rate for the four months prior.