Dear Dr. Rosie."As a self-published self-pub·lished adj. Having one's writings published by oneself: a self-published memoir; a self-published poet. author, I attend as many author signings as I can. I keep hearing authors talk about the importance of marketing your book. My challenge is that all the money I had went into producing my book. There is very little left over for marketing. But, my book is out there and now I feel trapped. What should I do?" You have asked one of the most frequently asked questions of self-published authors. And, yes marketing is the key to success of any product. Marketing is a combination of all the things one does to get the product in the face of the people who are most likely to purchase. However, marketing is not just advertising. It covers every aspect of your book-from the title, to the cover, the font/print size, book size, even the language used--so marketing begins before the book is even on the shelf. It is crucial that you know your target market (the customers that you are seeking.) This is important because it keeps you focused when spending your marketing dollars. Very often when I ask new authors who is their target market, I get the answer, "everybody." You must consider the specific audience you are trying to reach. Even though your book is already on the shelf and you don't don't 1. Contraction of do not. 2. Nonstandard Contraction of does not. n. A statement of what should not be done: a list of the dos and don'ts. have a large budget, there are still things you can do to get maximum exposure on a shoestring budget. * Have a professional press package prepared and routinely mail it to local newspapers, magazines, local cable television and radio shows. All of these venues need stories and are always looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. good guests. * Attend Writers Conferences and Workshops to make connections. Consider sharing booth space with other authors. Remember, it is not always about how many books are sold at these venues--it's about the connections and contacts that can be made. * Do joint book tours and share expenses (travel, hotel, etc.) Make sure you make maximum use of your state and the states which can be traveled to by car from your home. * Visit the local libraries and ask them to purchase your book. Offer to conduct seminars. * Be very specific about advertising in magazines. On a small budget, focus on magazines that specialize spe·cial·ize v. 1. To limit one's profession to a particular specialty or subject area for study, research, or treatment. 2. To adapt to a particular function or environment. in attracting readers. * Join Writing Organizations such as Black Writers on Tour. * Develop postcards Postcards may mean:
* Send your press packages to book clubs for their review. * Join a toastmasters group in your area. Becoming a great speaker is an excellent way to gain exposure and sales for your book. Most of these suggestions come down to one thing--networking. I began my column with Black Issues Book Review Magazine by being at the Black Expo. One of my authors began writing for a national magazine by being at Black Writers on Tour. That is what marketing is all about--staying in front of the people who you want to purchase your book. Marketing is not always about how much money you have. It's it's 1. Contraction of it is. 2. Contraction of it has. See Usage Note at its. it's it is or it has it's be ~have about how many people you can connect with. Good luck and get going! Dr. Rosie Rosie could not deny love to anyone. [Br. Lit.: Cakes and Ale] See : Generosity Milligan Milligan is a surname of Irish origin. It may refer to:
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