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Dean Foods Expands viaLink Agreement to Include viaLink Partner Package.


Business Editors & High-Tech Writers

DALLAS--(BUSINESS WIRE)--Nov. 13, 2001

The viaLink Company (Nasdaq:VLNK VLNK Virtual Link
VLNK Visited Link
) today announced that Dean Foods has expanded its agreement to include the viaLink Partner Package.

The viaLink Partner Package provides a suite of services that use synchronized data to give trading partners visibility into product movement through the supply chain and enable collaborative business processes such as scan based trading.

Dean Foods is a Fortune 500, broad-based dairy and specialty food processor with more than 13,000 employees and annual sales of more than $4 billion. The Franklin Park Franklin Park, village (1990 pop. 18,485), Cook co., NE Ill., a suburb of Chicago; inc. 1892. It is chiefly residential. , Ill.-based company first used viaLink's syncLink(SM) service for synchronization of product, price and promotion in 1999.

Dean Foods is an innovative user of information technology that participated in the Grocery Manufacturers of America (GMA GMA

glycol methacrylate.
) ground-breaking SBT SBT Symplastin bleeding time  pilot study. In that study syncLink reduced item mismatches by 100 percent and invoice deductions by 69 percent, and use of viaLink's sbtLink(SM) SBT service increased sales by 3-4 percent. Dean Foods recently received the 2001 Collaborative Consumer Goods consumer goods

Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and
 Award from the Consumer Goods Information Technology Conference (CGIT CGIT Canadian Girls In Training
CGIT Centre for Graphics and Imaging Technology
CGIT College Graduate In Training
) for its use of e-commerce to manage and strengthen customer relationships.

The viaLink Company (Nasdaq:VLNK) is the leading provider of data synchronization and advanced e-commerce services to the retail food industry supply chain. The viaLink Partner Package is a suite of services that use synchronized data to give trading partners visibility into product movement through the supply chain and enable collaborative business processes. For more information, visit viaLink's website: www.vialink.com.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 13, 2001
Words:254
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