Dean & DeLuca Specialty Foods Now Available to Consumers Through Partnership With Digital Chef; Web Site Offers Most Comprehensive Selection of Food and Wines Available Online.ST. HELENA, Calif.--(BUSINESS WIRE)--April 9, 1998--Digital Chef Inc. announced today that the thousands of specialty foods consumers have grown to love and buy from Dean & DeLuca are now available through Digital Chef, the Web site for people who like to cook. Digital Chef offers consumers easy access to menus, thousands of recipes, online shopping for food and expert instruction from renowned chefs, enabling online users to turn "everyday" meals gourmet. Online users can access Digital Chef at http://www.digitalchef.com. Through Digital Chef's Marketplace, online shoppers will have the ability to browse (1) To view the contents of a file or a group of files. Browser programs generally let you view data by scrolling through the documents or databases. In a database program, the browse mode often lets you edit the data. See Web browser. and purchase thousands of difficult-to-obtain specialty food items from Dean & DeLuca's Napa Valley Napa Valley, Calif.: see under Napa. Napa Valley greatest wine-producing region of the United States. [Am. Hist.: NCE, 2990] See : Wine location. "As the premier food, wine and cookware destination on the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the , Digital Chef is committed to delivering consumers the tools and guidance they need to quickly and easily prepare delicious meals at home," said Digital Chef President Kevin Appelbaum. "By partnering with renowned established culinary cu·li·nar·y adj. Of or relating to a kitchen or to cookery. [Latin cul  n retailers like Dean &
DeLuca, Digital Chef is able to deliver on that promise by giving
consumers direct access to the best in specialty foods."
Dean & DeLuca, the 20-year-old specialty food retailer that introduced Americans to radicchio ra·dic·chi·o n. pl. ra·dic·chi·os Any of several varieties of chicory, having red or red-spotted leaves that form globose or elongated heads. and mache, was instrumental in jumpstarting America's culinary revolution. In the last year, the specialty food industry has grown six percent to become a $38 billion industry. This can be attributed to the current consumer trend to spend more money on eating in than eating out.(1) Founded in 1977, Dean & DeLuca brings consumers into closer contact with their food, emphasizing freshness and sourcing the highest quality of both mainstream and exotic products. As pioneers in America's 20-year culinary revolution, Dean & DeLuca equips and teaches us to cook what we've learned to eat. The company is headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . Digital Chef, the award-winning Web site for people who like to cook, offers consumers easy access to menus, thousands of recipes, online shopping for food and wine and expert instruction from renowned chefs, enabling online users to turn "everyday" meals gourmet. Headquartered in Napa Valley, the company has alliances with Dean & DeLuca, Napa Valley Kitchens, Random House, HarperCollins and Alfred A. Knopf, among others. PC Magazine recently recognized Digital Chef as one of the "Top 100 Sites" on the Web. Digital Chef was founded in 1997 as a joint venture with The Culinary Institute of America and can be accessed at http://www.digitalchef.com. -0- (1) 1996 National Restaurant Association survey CONTACT: Digital Chef Margaret Ryan Margaret Ryan is a Children's Writer currently residing in St. Andrews, Scotland. She was born and raised in the town of Paisley, Scotland. She went to Glasgow University, where she met her husband, John. She is the writer of the Airy Fairy books. , 415/437-0437 or Edelman Ed·el·man , Gerald Maurice Born 1929. American biochemist. He shared a 1972 Nobel Prize for research on the chemical structure and nature of antibodies. Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most (press contact only) Dain Percifield/Anna Gustavson, 415/433-5381 |
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