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Dean's Puts a Healthy Kick In Ice Cream Favorites.


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FRANKLIN PARK Franklin Park, village (1990 pop. 18,485), Cook co., NE Ill., a suburb of Chicago; inc. 1892. It is chiefly residential. , Ill.--(BUSINESS WIRE)--June 17, 2003

I scream, you scream, we're all screaming for healthier ice cream. That's why Dean's Ice Cream has given two of their most popular flavors a beneficial boost with the introduction of Dean's Calcium Enriched Vanilla and Dean's No Sugar Added Moose Tracks. The new Dean's ice cream varieties satisfy Americans' craving for healthier ice cream choices that still allow them to enjoy the great taste of one of their favorite indulgences.

"A growing number of consumers are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 healthier meal and snack options," says Dave Rotunno, director of marketing for Dean Foods Company. "Ice cream is no exception. We've taken two of our most popular rich and creamy flavors and added a healthy punch. One meets some consumers need for increased calcium, and the other meets needs for less sugar," he adds.

"Moose Tracks and Vanilla are the #1 and #2 selling flavors in our Dean's Country Charm line," Rotunno says. "Healthier versions of these two products are a logical extension for us."

A Recipe For Stronger Bones and Better Overall Health

Make no bones about it; getting enough daily calcium can be a challenge. Dean's Calcium Enriched Vanilla is one way families can put the "fun" in eating more functional foods. Whether the need is for increased calcium during crucial teenage years, or a desire to maintain bone density among boomers, Dean's Calcium Enriched Vanilla ice Robert Matthew Van Winkle (born October 31, 1968), better known as Vanilla Ice, is a Grammy Award nominated, American Music Award winning American rapper and actor known mostly for the 1990 single "Ice Ice Baby.  cream is an enjoyable way to increase calcium intake without sacrificing that great traditional vanilla ice cream taste. Dean's Calcium Enriched Vanilla contains 30 percent of daily calcium requirements per serving - and contains three times the calcium of Dean's regular Vanilla ice cream.

And there's more good health news. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 a new study published in April in the Journal of the American Medical Association JAMA: The Journal of the American Medical Association is an international peer-reviewed general medical journal, published 48 times per year by the American Medical Association. JAMA is the most widely circulated medical journal in the world.  (JAMA JAMA
abbr.
Journal of the American Medical Association
), dairy products may help suppress type 2 diabetes type 2 diabetes
n.
See diabetes mellitus.
, obesity and heart disease. Researchers speculate that several components, such as calcium, lactose or protein, may play a role.

Sweet Satisfaction

As an increasing number of Americans looking for tasty and creative ways to "track" the amount of sugar in their diets, Dean's No Sugar Added Moose Tracks has now arrived on the scene. One serving of Dean's No Sugar Added Moose Tracks ice cream contains only 5 grams of refined sugar, compared to 17 grams per serving in Dean's regular Moose Tracks ice cream.

"In a side by side taste test, Moose Track lovers will find that they get the best of both worlds; they need not sacrifice flavor and indulgence, and they receive the benefit of one-third less sugar in Dean's No Sugar Added Moose Tracks," says Rotunno.

Dean's Calcium Enriched Vanilla and Dean's No Sugar Added Moose Tracks are available at grocery stores throughout the Midwest and are sold at an average retail price of $5.99 per half-gallon.

Dean Foods Company (NYSE NYSE

See: New York Stock Exchange
:DF) is one of the nation's leading food and beverage F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods.  companies. The company produces a full line of company-branded and private label dairy product such as milk and milk-based beverages, ice cream, coffee creamers, half and half, whipping cream, whipped toppings, sour cream, cottage cheese cottage cheese

a soft, uncured cheese made from soured skim milk; most of the lactose is removed with the whey. Used in low-residue diets for dogs and cats.
, yogurt, dips, dressing and soy milk. The company is also a leading supplier of pickles and other specialty food products, juice, juice drinks and water. The company operates over 120 plants in 38 states and three countries, and employs more than 30,000 people.For more information, visit www.deanfoods.com.

Editors' Note: We'll be touring Milwaukee (June 24), Indianapolis (June 25) and Chicago (June 26) sampling our product and conducting taste tests with media. If you'd like us to stop by while we're in town, call Lou Amodeo at (847) 438-4466.

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COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 17, 2003
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