Dealer.com Enhances Online Experience For Region's Largest Auto Dealer; Checkered Flag Strengthens its Commitment to a Complete Integrated Marketing Program with Dealer.com.BURLINGTON, Vt. -- Dealer.com, a leading provider of eMarketing solutions in the automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. , today announced its success in launching the revitalized re·vi·tal·ize tr.v. re·vi·tal·ized, re·vi·tal·iz·ing, re·vi·tal·iz·es To impart new life or vigor to: plans to revitalize inner-city neighborhoods; tried to revitalize a flagging economy. CheckeredFlag.com - in less than three weeks. Using its SmartSite(TM) technology, Dealer.com built Checkered check·ered adj. 1. Divided into squares. 2. Marked by light and dark patches; diversified in color. 3. Marked by great changes or shifts in fortune: a checkered career. Flag's most complex site to date, with solutions for Checkered Flag's critical need for superior inventory management and tools with which to build on its commitment to customer service. Checkered Flag Motor Car Corporation, a family owned and operated dealership group serving Hampton Roads Hampton Roads, roadstead, 4 mi (6.4 km) long and 40 ft (12.2 m) deep, SE Va., through which the waters of the James, Nansemond, and Elizabeth rivers pass into Chesapeake Bay. , Va., is a leading force in the sale of foreign automotive brands in the area, selling more than 1,000 cars per month at its five dealerships. Checkered Flag approached Dealer.com after internal surveys showed that more than 80 percent of its customers use the Internet as a search tool prior to purchasing a vehicle. Checkered Flag saw the need to update its existing website - a system that had become increasingly difficult to manage, particularly in capturing current inventory and overcoming design and functionality limitations imposed by rigid website templates. Checkered Flag's Dealer.com-built website came online mid-September with the functionality Checkered Flag was seeking, but even more important is the speed and success of the design and build process. "Our goal was to build a best-of-breed solution that incorporates all the features customers need - accurate and current inventory, accurate prices, research tools, financial calculators, quick response mechanisms to inquiries and more," said Alex Snyder, Checkered Flag's director of e-Commerce. "We were immediately convinced that Dealer.com would meet our needs." The most critical aspect of the new site is inventory management. Dealer.com used its proprietary CarFinder(TM) technology to enable customers to custom "build" or enter specifications for new or used vehicles. Customers can enter any number of specifications - brand, price, features, best warranties, monthly payments, and more. The system then scans current inventory across Checkered Flag's dealerships and displays every vehicle in inventory that matches the search or may suit the customer's needs. As vehicles are added to inventory, CarFinder automatically sends eMail to the customer with information and photos about any new matches. "We strive to meet and exceed our customers' expectations," said Mark Bonfigli, Chairman, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and President of Dealer.com. "The speed with which we were able to launch the new CheckeredFlag.com is an example of the unparalleled service we provide to all our customers - professionally designed and built websites that allow dealers to better service their customers, while also managing leads and inventory - all within a time frame that suits our clients' needs." With Dealer.com's support, Checkered Flag plans to integrate the body shop, service and parts, finance and outside vendors into CheckeredFlag.com. Future integration with the dealership's CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. and sales force management systems Sales force management systems are information systems used in marketing and management that help automate some sales and sales force management functions. They are frequently combined with a marketing information system, in which case they are often called customer relationship will further enhance sales and customer retention efforts. About Dealer.com: Founded in Burlington, Vt. in 1997, Dealer.com is a leading provider of eMarketing solutions for the automotive industry. The company offers the only fully-integrated web solution that includes Search Engine Marketing (SEM), Search Engine Optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden (SEO (Search Engine Optimization, Search Engine Optimizer) See search engine optimization. ), and Lead Management. By combining award-winning automotive dealer website development, user-friendly lead management tools and the most proven local search engine advertising solutions available, Dealer.com is the only company to truly revolutionize the online marketing and sales effectiveness Marketing and Sales Effectiveness is a category of technologies and services that refers to improving business results through optimizing the efforts of Marketing and Sales, which, if properly aligned, make each business group more effective. for auto dealers with an unmatched level of speed, precision and ease-of-use. For more information, please visit www.dealer.com or call 888-894-8989. |
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