Deadline Extended to April 11th to Submit Art for ``Into the Pixel'' Digital Game Art Exhibition at E3Expo.

WHAT:   "Into the Pixel" is a juried exhibition of computer and
        video game art curated by experts in the interactive
        entertainment industry and the traditional art field. The
        Electronic Entertainment Expo (E3Expo) is co-producing "Into
        the Pixel" with The Academy of Interactive Arts & Sciences and
        The Graphic Arts Council of the Los Angeles County Museum of
        Art.

WHEN:   The deadline for submissions extended to Monday, April 11,
        9AM (Eastern)
        "Into the Pixel" 2005 will kick off with a Gallery Opening and
        art unveiling reception sponsored by Spike TV on Wednesday,
        May 18, at 5:30 p.m. The ITP Gallery will remain open during
        E3Expo show hours on May 19 and 20.

WHO:    "Into the Pixel" will be accessible to the general public as
        well as to the more than 60,000 interactive entertainment
        industry executives, designers, developers, animators,
        journalists and retailers who attend E3Expo.

PLEASE NOTE:

        E3Expo is a trade event, and is not open to the general
        public. No one under 18 will be admitted, including infants.
        This policy is strictly enforced.

WHERE:  Los Angeles Convention Center

ELIGIBILITY/DEADLINE:

        Art submissions must be taken from published, or soon to be
        published, computer and video games. Entry for "Into the
        Pixel" is open to Academy members and E3Expo exhibiting
        companies. Artists may submit up to three original works.
        Deadline is April 11, 2005, at 9:00 a.m. (Eastern Daylight
        Time). Artists should consult www.intothepixel.com for
        detailed information and to submit their art.

JURY MEMBERS:

        Kevin Salatino, Curator of Prints & Drawings, Los Angeles
         County Museum of Art
        Lorne Lanning, President and Creative Director, Oddworld
         Inhabitants
        Louis Marchesano, Curator of Prints & Drawings, The Getty
         Research Institute
        Stephan Martiniere, Visual Design Director, Midway Games
        Billy Shire, Owner/Founder, La Luz de Jesus Gallery
        Chris Swain, Visiting Professor, USC School of
         Cinema/Television and Co-Director, EA Game Innovation Lab

ABOUT E3EXPO:

        E3Expo is the world's premier trade show for computer and
        video games and related products. The show is owned by the
        Entertainment Software Association (ESA), the U.S. association
        dedicated to serving the business and public affairs needs of
        the companies publishing interactive games for video game
        consoles, handheld devices, personal computers, and the
        Internet. For more information, please visit www.e3expo.com or
        www.theesa.com.