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Dead-Heat Again; 39% of Americans Say They 'Hate or Dislike' Bush & Kerry in New Poll.


ATLANTA Atlanta (ətlăn`tə, ăt–), city (1990 pop. 394,017), state capital and seat of Fulton co., NW Ga., on the Chattahoochee R. and Peachtree Creek, near the Appalachian foothills; inc. 1847.  -- The Pew PEW. A seat in a church separated from all others, with a convenient space to stand therein.
     2. It is an incorporeal interest in the real property. And, although a man has the exclusive right to it, yet, it seems, he cannot maintain trespass against a person
 Research Foundation released today results of their first Pew Presidential Popularity Poll that shows an equal number of Americans, 39%, hate and dislike each candidate. The poll of 1000 Americans, conducted from October 15 to 17, has a margin of error of +/- 3.1% at the 95% confidence level.

"We created this poll to show the depth of real feelings that Americans have for each candidate," said Nye Lavalle, president of the Pew Research Foundation. Lavalle, in the eighties, created a similar methodology for his Sports Marketing Sport marketing (or "sports marketing" in the US) (1) the specific application of marketing principles and processes to sport products (e.g., teams, leagues, events, etc.) and (2) the the marketing of non-sports products (e.g., cigarettes, beer, long-distance phone service, etc.  Group. He adapted their methodology for celebrities for presidential candidates.

Lavalle said, "We keep seeing likeability and favorability polls released that don't say what we know Americans are really feeling. Most of these polls just give a quick black and white snapshot (1) A saved copy of memory including the contents of all memory bytes, hardware registers and status indicators. It is periodically taken in order to restore the system in the event of failure.

(2) A saved copy of a file before it is updated.
 of American's opinions and don't go far enough in showing us how much people like and, most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent"
above all, most especially
, dislike each candidate. Our poll, instead of just giving an up or down number, asks Americans to choose one of seven balanced responses from love to hate. It shows the gray as well as the black and white picture."

The poll provides better insights. Someone who chooses hate/dislike a lot would be highly unlikely to support a candidate while someone who chooses love/like a lot would be more likely to support a candidate.

President Bush received a "total popularity" score of 49% (love 8%, like a lot 25% and like a little 15%, rounded numbers). John Kerry's "total popularity" score was 45% (love 3%, like a lot 23% and like a little 19%). Each candidate's "total unpopularity un·pop·u·lar  
adj.
Lacking general approval or acceptance.



unpop·u·lar
" numbers were: Bush 39% (11% hate, 18% dislike a lot, 10% dislike a little); Kerry 39% (hate 5%, dislike a lot 21%, dislike a little 13%).

Mr. Lavalle and the Pews created the Pew Research Foundation to conduct far-reaching social, cultural, and political research. Complete poll results, tables, methodologies, and information are at www.pewpolls.com.

"The bitterness, acrimony ac·ri·mo·ny  
n.
Bitter, sharp animosity, especially as exhibited in speech or behavior.



[Latin crim
 and anger dividing America is clearly evident in our poll," Lavalle said. "We got what we paid for, the question now will American voters get what they paid for on November 2?"
COPYRIGHT 2004 Business Wire
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 27, 2004
Words:360
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