De Loach, Hanzell's Arnold, Wendell Lee and Veteran Wine Journalist Franson to Provide Lessons on Crises and Resulting Opportunities at MKF Executive Summit in Napa.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Nationally Recognized Crisis Communications Crisis communications are generally considered a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. Expert, Fineman, to Moderate Panel at Annual, High Level Wine Conferences Top wine industry veterans will counsel winery executives in crisis management at this year's MKF MKF Miss Kitty Fantastico (fictional cat) MKF Motto Kryla Fisher LLP MKF Marie Keating Foundation MKF Michigan Kidney Foundation MKF Matrix Kalman Filter Executive Wine Summit to be held in Yountville June 7-8. Michael De Loach, past president of De Loach Vineyards, Hanzell Vineyards President Jean Arnold, Wine Institute legal counsel Wendell Lee and wine journalist Paul Franson will convene as a panel on June 7th with noted crisis public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most expert Michael Fineman as moderator to help wineries understand their potential exposure, primary responsibilities and ultimate opportunities that can come with crises. "There are plenty of crises to choose from for wineries," said Barbara Insel, MKF's managing director of research. "Unfortunately, it's a mine field out there these days for wineries, from environmental-related issues to tainted wines, economic challenges and beyond." De Loach recently joined with his Russian River Valley's wine pioneering family at Hook & Ladder Winery after the transition of De Loach Vineyards' sale to French-owned Boisset America. "I know first hand that denial is not an option when business-threatening communications become front and center in one's business," said De Loach. "We had to follow a difficult path, but it was the right path, and it led us into a much brighter future. I can finally talk about it as it presents lessons for others of us in our industry." Hanzell's Arnold confronted a high profile wine taint taint an unpleasant odor and flavor in a human foodstuff of animal origin. Caused by the ingestion of the substance, commonly a plant such as Hexham scent, or while in storage, e.g. milk stored with pineapples, or as a result of animal metabolism, e.g. boar taint. situation at her historic Sonoma winery two years ago, reported nationally in both the wine trade and consumer press as a classic case of effective crisis management. "While this was not life threatening or even health-related, it had everything to do with maintaining a quality perception of a luxury good product," said Arnold. The Wine Institute's Lee has an industry-wide point of view on both crises that have affected dozens of wineries, such as the ADA-inspired litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. When a person begins a civil lawsuit, the person enters into a process called litigation. over property access for the handicapped. Lee also has been involved in industry-wide issues that have become media rallying cries for consumer awareness such as TCA TCA 1. trichloroacetic acid. 2. tricarboxylic acid cycle (Krebs cycle). TCA Tricyclic antidepressant, see there and brettanomyces, and he will discuss looming crisis issues for which wineries must be alerted. Paul Franson, wine columnist for the Napa Valley Register The Napa Valley Register is a daily newspaper located in Napa, California. The paper began publication in 1853. The Register is a piece of Napa Valley Publishing, which encompasses the St. is the recent co-author of "Spinning the Bottle: Case Studies in Wine Public Relations." His book emphasizes the right kind of communications for wineries that must successfully compete against thousands of others for consumer attention and loyalty. "A significant part of that effort," said Franson, "is communicating honestly and intelligently when your business finds itself in trouble." Fineman was recently profiled by PR Week as one of the nation's top "crunch-time counselors." He has worked with a number of wineries in confronting tough issues including Hanzell, Kendall Jackson, Chateau Montelena Chateau Montelena is a Napa Valley winery most famous for winning the white wine section of the historic Judgement of Paris wine competitionin competition with nine other wines from France and California. and cork producer Sabate (now Oeneo Closures). About MKF Executive Wine Summit The MKF Executive Wine Summit, to be held June 7th and 8th, 2005 at the Villagio in Yountville, Calif., will bring high-level executives of the wine and related industries together to focus on the most urgent concerns facing the wine industry and to share strategies and forge alliances. Participation is by invitation only. Agustin Huneeus, Proprietor of Quintessa, Chairman and former president of Franciscan Estates, will deliver the keynote address keynote address n. An opening address, as at a political convention, that outlines the issues to be considered. Also called keynote speech. Noun 1. . Vic Motto, a founding partner of MKF, will open the conference with a State of the Industry presentation. Other speakers include Henry Wine Group President Fred Reno, W.J. Deutsch President Peter Deutsch, Justin Winery & Vineyards President Deborah Baldwin and UC Davis Management Professor Andy Hargadon. MKF is the leading group of wine business advisors, providing wine business consulting, wine market research, wine investment banking and wine industry CPA (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000. services. |
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