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De Beers LV Appoints Global Communications Consultant.


Business Editors

LONDON--(BUSINESS WIRE)--March 22, 2002

Alain Lorenzo, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of De Beers LV Ltd announces the appointment of Joan Parker as consultant for Global Communications.

Ms Parker will be leaving the Diamond Information Center to become a consultant after 29 years as the Director, first at NW Ayer and for six years at J. Walter Thompson Walter Thompson refers to:
  • Walter H. Thompson, bodyguard of Winston Churchill for eighteen years between 1921 and 1945.
  • Walter P. Thompson, President of the University of Saskatchewan 1949-1959.
.

"Joan will help us develop creative communication ideas surrounding sur·round  
tr.v. sur·round·ed, sur·round·ing, sur·rounds
1. To extend on all sides of simultaneously; encircle.

2. To enclose or confine on all sides so as to bar escape or outside communication.

n.
 all our future projects" said Lorenzo. "We look forward to benefiting from her unparalleled diamond expertise as well as from her marketing talent".

De Beers LV was established in 2001 as an independently managed and operated company by the De Beers Group, the world's premier diamond group, and LVMH LVMH Moët Hennessy-Louis Vuitton (upscale retailer)  Moet Hennessy Louis Vuitton The Louis Vuitton Company (more commonly known simply as Louis Vuitton) is a luxury French fashion and leather goods brand and company, headquartered in Paris, France. It is a division of the French holding company, LVMH Louis Vuitton Moët Hennessy S.A. , the world's leading luxury goods company.

As part of this venture agreement, the De Beers Group has transferred to De Beers LV the world-wide rights to use the De Beers brand name for luxury goods in consumer markets.

The new company will design, manufacture and sell premium diamond jewellery in its own retail stores under the De Beers brand name. Stores will be located in major cities throughout the world.
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Publication:Business Wire
Date:Mar 22, 2002
Words:190
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