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Dazzle Multimedia Signs Agreements With Leading Retailers; CompUSA, Fry's, Egghead, NECX and Future Shop to Distribute Snazzi and Dazzle.


FREMONT, Calif.--(BUSINESS WIRE)--Jan. 5, 1998--Dazzle Multimedia (formerly LA Vision) the leading provider of affordable personal video computing products today announced partnerships with a number of industry-leading retail chains and on-line retailers, including CompUSA, Fry's, Egghead Computer, NECX and Future Shop Superstores.

These well-known retailers join the world's largest distributor Ingram Micro Ingram Micro, Inc. NYSE: IM a Fortune 100 company founded in 1979 and based in Santa Ana, California. It is the world’s largest technology distributor and a leading technology sales, marketing and logistics company. , and top retailers such as Tiger Direct TigerDirect (also known as TigerDirect.com) is a major direct online retailer of computer electronic items based out of Miami, Florida, founded by Gilbert Fiorentino, Carl Fiorentino and Daniel Brown in 1987 in Miami, Florida. , J&R Music World, T-Zone as well as over 20 other retailers, catalog sales companies, Internet sales companies and distributors that are selling Dazzle daz·zle  
v. daz·zled, daz·zling, daz·zles

v.tr.
1. To dim the vision of, especially to blind with intense light.

2.
 Multimedia products worldwide. The company's products, Dazzle and Snazzi, are based on the MPEG-1 industry standard which allows the highest quality full motion video to be captured, edited and placed into popular Windows applications in seconds.

"These agreements support our strategy to acquire broad distribution that reflects our consumer product focus," said David Taylor David Taylor or Dave Taylor can be one of several persons: Sports people
  • David Taylor (Australian cricketer), Australian cricketer
  • David Taylor (English cricketer), English cricketer
  • David Taylor (snooker player), snooker player
, President of Dazzle Multimedia. "Our distribution strategy is working. In just over three months the number of major distributors and retailers carrying our products has more than tripled. Consumer response has been incredibly positive and many retailers and distributors have already placed multiple reorders."

"We've built a successful business on our ability to identify products that appeal to a broad base of computer buyers," said Larry Mondry, CompUSA's executive vice president of merchandising. "We're very enthusiastic about Dazzle and Snazzi. We're confident that our retail strength and Dazzle Multimedia's products will make a winning combination."

CompUSA

CompUSA is one of the nation's leading retailers and resellers of personal computers and related products and services. The Company currently operates 148 CompUSA Computer Superstores, in 67 major metropolitan markets across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , which serve retail, corporate, government and education customers and include technical service departments and classroom training facilities.

Egghead Computer

Egghead is one of the premier national resellers of computer hardware, software, peripherals and accessories. Through three primary sales channels, namely its web sites -- www.egghead.com, www.surplusdirect.com, and www.surplusauction.com -- its direct sales catalog (1-800-EGGHEAD) and Egghead Computer retail stores, Egghead generated revenues of $415 million for 1997.

At retail Egghead currently operates 83 stores in 25 markets. Each store offers desktop and laptop computers, software, accessories and peripherals, as well as upgrade and installation services.

Fry's Electronics Fry's Electronics is a specialty retailer of software, consumer electronics, computer hardware and household appliances with a chain of superstores headquartered in Silicon Valley. Starting with one store located in Sunnyvale, California, USA, the chain now boasts sales of $2.  

Fry's was founded in 1985 as a one-stop shopping experience for the hi-tech professional. Fry's carry products ranging from chips and components to consumer electronics and appliances. Fry's is privately held with 16 stores located throughout the western U.S. Products offered range from computers to computer chips. The company provides full service and support seven days a week, 365 days a year.

NECX

Founded in 1980, NECX is the largest, most comprehensive independent source for the purchase and sale of electronic components, computer products and networking equipment worldwide. In the U.S., NECX developed the first Internet-based, transaction-capable on-line e-commerce site in 1993 and now operates the largest and most complete e-commerce site for computer products on the Internet with over 15,000 visitors per day.

NECX customers fall into two categories. They include large-volume purchasers and sellers of electronic components, computer products, and networking equipment including OEMs, system integrators, manufacturers, and franchised distributors, as well as corporate IT, higher education higher education

Study beyond the level of secondary education. Institutions of higher education include not only colleges and universities but also professional schools in such fields as law, theology, medicine, business, music, and art.
 and consumers. Product can be ordered via the NECX web site at www.necx.com .

Future Shop Superstores

With over 76 stores in Canada and 24 stores in the U.S., Future Shop is one of North America's fastest growing electronic retailers. The company carries a broad range of electronic products including offerings from IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Compaq, Apple, HP, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98).

NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd.
, Canon, Panasonic, Motorola, Epson and more. Future Shop was founded in 1982.

About Snazzi and Dazzle

Dazzle and Snazzi allow home and business users to add true digital quality, full motion video to their favorite Windows 95-based entertainment and business applications to create full-screen movies and multimedia projects quickly and easily. The company's solutions are based on the MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs).  (Motion Pictures Expert Group) international standard which has been adopted by industry leaders such as Microsoft, IBM, DEC, Sony and Hitachi.

Dazzle is an easy to install 5.25" x 3" external adapter that snaps directly onto a computer's external parallel port in seconds. Snazzi is a PCI (1) (Payment Card Industry) See PCI DSS.

(2) (Peripheral Component Interconnect) The most widely used I/O bus (peripheral bus).
 add-in card. Both products use a friendly five button on-screen on·screen or on-screen  
adj. & adv.
1. As shown on a movie, television, or display screen.

2. Within public view; in public.
 software control panel that's easier to use than the typical TV remote control. Users can preview and see recorded images instantly.

Both products allow users to capture video and snapshots from any video source including a camcorder, VCR VCR: see videocassette recorder.
VCR
 in full videocassette recorder

Electromechanical device that records, stores on a videotape cassette, and plays back on a TV set recorded images and sound.
, TV, laserdisc An earlier optical disc used for full-motion video and interactive training. It was introduced in the late 1970s and became obsolete in the 1990s. Videodisc systems based on a stylus were introduced (see CED), but only the optical-based LaserDisc survived, although never very popular.  or DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
. Dazzle has a suggested retail price of $299 and Snazzi's suggested retail price is $399.

About Dazzle Multimedia

Dazzle Multimedia, a privately-held company with headquarters in Fremont, Calif., develops and markets personal video computing products that let the mainstream user quickly and easily capture, edit, manage and communicate full motion video and still images. The company's products, Dazzle and Snazzi, are based on the MPEG-1 standard which provides the highest quality video and allows for seamless integration An addition of a new application, routine or device that works smoothly with the existing system. It implies that the new feature or program can be installed and used without problems. Contrast with "transparent," which implies that there is no discernible change after installation.  of stills and videos into popular Windows applications.

Dazzle Multimedia is located at 45778 Northport Loop West, Fremont, CA 94538. Dazzle Multimedia can be reached at 888/436-4348, 510/623-5880, or via fax at 510/623-5894 or via the Internet at http://www.dazzlemultimedia.com . -0-

Note to Editors: Dazzle Multimedia, Snazzi and Dazzle are trademarks of Dazzle Multimedia, Inc.

CONTACT: Stirling & Karbo, Inc.

Danielle Tatman, 415/513-0977

dtatman@skco.com
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 5, 1998
Words:898
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