Daytonabrands, Inc. Retains Clipper Marketing and Drives Forward With Its Marketing Plans.

DAYTONA BEACH, Fla. & IRVINE, Calif. -- Daytonabrands, Inc. (OTC:DYTB), a manufacturer and marketer of innovative automotive products, announced today the retention of Clipper Marketing, a leading National Investor and Public Relations Firm, and updates to its Public Relations efforts.

"Daytonabrands began working with Clipper Marketing in January, and since then, interest in our company has risen substantially. With Clipper's assistance, we have produced an effective and exciting radio commercial, which is currently airing on SIRIUS radio NASCAR and ESPN channels. We believe they will continue to provide a significant grassroots push and further provide continued excellent service to our shareholders," commented Scott Harkness of Daytonabrands.

The ads have already increased traffic to our website and will continue through the week. During the Daytona 500 our commercials will air at the following times (EST) with extra rotators throughout:

2:05 p.m.
2:15 p.m.
3:05 p.m.
4:26 p.m.
5:25 p.m.
5:45 p.m.

Both Scott Harkness and Alan Rypinski were interviewed by MN1 on Tuesday (http://www.mn1.com/) and commented on the successes and goals of the company. "We will utilize relationships developed over the last 30 years to make sure every auto enthusiast not only knows about our products, but views them in the highest regard," noted Rypinski.

Daytonabrands encourages all NASCAR fans to visit them in Daytona Beach during Race Week, where they will be at Cancun Lagoon with one of the former #3 Dale Earnhardt race cars. The company plans on giving away promotional items and discount cards, which can be used at http://www.daytonabrands.com. Fans and shareholders will be also able to meet with company representatives at the upcoming California 500, in Fontana, Calif., on February 25, 2007.

About Daytonabrands, Inc.

Daytonabrands is a manufacturer and marketer of innovative automotive products, which are sold to but not limited to the following retailers: Ace Hardware, Costco, Savon, Albertsons, Walgreens, Checker, Kragen, Advance Auto, Schucks, Autozone, AJ Prindle, Access Garage Doors, Silvo, Pantograms, Herrington, Egg Shops, GarageToys.com, garagedepot.com, Garage Doors and More, Car Care, Logo Advantage, Marwest, Meban Tuire and Auto, Ford Lincoln, 9Dollar Ads, Olson Wholesale, Automotive Parts Network, B7L Distribution, Brandsmall, Harbor Freight, Electronic Express, Lillian Vernon, numerous websites, independent retailers and warehouse distributors. The Daytonabrands "team" has an exceptional history of leadership in the automotive industry, including several executives from the Armor All Products Corporation including its founder, Alan Rypinski.

For more information, please review the company's website at: (www.daytonabrands.com).

Statements contained in this news release, aside from those identifying historical facts, are 'forward-looking statements' within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual company results and performance may be materially different from any future results, performance, strategies, plans or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.