Daytona Beach Area Convention & Visitors Bureau Taps .Com Marketing for Interactive Marketing Services; Agency Signs Three Additional Clients to Its Portfolio.Business Editors WINTER PARK, Fla.--(BUSINESS WIRE)--July 31, 2002 Leading interactive marketing and advertising agency .Com Marketing (http://www.commarketing.com) today announced that the Daytona Beach Daytona Beach (dātō`nə), city (1990 pop. 61,921), Volusia co., NE Fla., on the Atlantic coast and Halifax River (a lagoon); inc. 1876. Center of a rapidly urbanizing area, in a region settled by Spanish Franciscans in the 17th cent. Area Convention & Visitors Bureau (DBACVB DBACVB Daytona Beach Area Convention and Visitors Bureau (Florida) ) has selected the firm to coordinate interactive marketing efforts for its 2002-03 fiscal year. In addition to consulting on the bureau's existing Web site at http://www.daytonabeach.com, .Com Marketing's services will include online media buying; interactive ad design; E-mail design and deployment; search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden ; and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). (return on investment) tracking. "We are thrilled to welcome the Daytona Beach Area Convention & Visitors Bureau into our portfolio of clients, and look forward to putting our proven interactive strategies to work on their behalf to increase their online return on investment," said Hillary Bressler, founder and president of .Com Marketing. Added Nick Conte, internet services manager for the Daytona Beach Area Convention & Visitors Bureau, "Besides having an outstanding resume of high-profile tourism clients, .Com Marketing provides a one-stop resource for our online needs, which will make our efforts more efficient, effective and trackable. That factor, combined with their expertise in the travel and hospitality industry, made them the best fit for our needs." Since 1987, the DBACVB has been the organization through which the public and private sectors have unified to market the area as a desirable destination for meeting planner, business and vacation travelers. In addition, .Com Marketing has signed three new clients for its interactive marketing services: Avatar Holdings - http://www.solivita.com A lifestyle for active adults that offers residential communities in Florida and Arizona Micromo Electronics, Inc. - http://www.micromo.com MicroMo and the FAULHABER Group specialize spe·cial·ize v. 1. To limit one's profession to a particular specialty or subject area for study, research, or treatment. 2. To adapt to a particular function or environment. in the design, assembly and application of high precision, miniature DC drive systems, components, and controls Ocean Hospitalities - http://www.orlandoflus.com Six family friendly Orlando hotels including Holiday Inn Express, Howard Johnson and Days Inn .Com Marketing (http://www.commarketing.com) is a leading interactive marketing and advertising firm specializing in driving traffic to Web sites, and the only agency in Central Florida
Central Florida is the central region of the United States state of Florida, on the East Coast. that focuses solely on Internet marketing See Internet advertising. . Established in 1997, .Com Marketing is ranked among the nation's top 100 interactive agencies, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the 2002 Ad Age Agency Interactive Agency Report, and has received numerous awards, most notably, a Web Marketing Association Silver Award for Excellence, an eTravel World Award, and awards for excellence from the 1999 and 2001 Web Awards. For more information on the agency's services, contact info@commarketing.com, or call 407/774-4606. |
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