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Dayna breaks $100 per port price barrier by reducing the cost of its BlueStreak 100BASE-TX hub; Dayna lowers prices on Fast Ethernet products by up to 28 percent.


SALT LAKE CITY--(BUSINESS WIRE)--July 5, 1996--Dayna Communications Inc. Friday announced that it has reduced the price of its BlueStreak 100BASE-TX hub by $495, offering users a price per port of just under $100, and making it the least expensive Fast Ethernet An earlier name for 100Mbps Ethernet. See 100Base-T.

(networking) Fast Ethernet - A version of Ethernet developed in the 1990s(?) which can carry 100 Mbps compared with standard Ethernet's 10 Mbps. It requires upgraded network cards and hubs.
 12-port hub solution on the market today.

Dayna also announced reduced pricing on its BlueStreak 10/100 PCI Card A circuit board that plugs into the computer's PCI bus and contains the control electronics for a peripheral device. Starting in the latter half of the 1990s, PCI became very popular. See PCI. , BlueStreak 10/100 Bridge, and BlueStreak Fast EtherPrint products. The new price reductions reflect a shift in the market to more wide spread acceptance of Fast Ethernet networking, and provide the lower prices many users have been waiting for in order to build high-speed networks on a broader scale.

"Dayna is committed to removing all the barriers associated with Fast Ethernet," said Tom Hogan Tom George Hogan (born September 23, 1956, Merredin, Western Australia) is a former Australian cricketer who played in 7 Tests and 16 ODIs from 1983 to 1984.

    
, vice president of marketing and sales at Dayna. "With the company's innovative bridging solutions such as Fast EtherPrint, users of fixed 10BASE-T devices like printers and laptops can easily and affordably take advantage of Fast Ethernet bandwidth.

"Dayna has also eliminated performance barriers through its relentless pursuit of driver advancement," said Hogan hogan

Dwelling of the Navajo Indians of Arizona and New Mexico. The hogan is roughly circular and constructed usually of logs, which are stepped in gradually to create a domed roof.
. "The company's aggressive price reductions now remove the final barrier to widespread implementation of Fast Ethernet and make Dayna the clear price-performance leader."

In addition to the 28 percent price reduction of the BlueStreak 100BASE-TX hub, the cost reduction of Dayna's BlueStreak Fast EtherPrint single-port bridge provides even more incentive for users to fully convert from 10 Mbit Ethernet to 100 Mbit speeds.

Fast EtherPrint is based on the concept of Dayna's popular EtherPrint product which changed the Ethernet industry in 1990 by allowing users to inexpensively connect slower, LocalTalk printers to newly emerging 10 Mbps Ethernet networks.

At $395, Fast EtherPrint solves a similar problem common on today's Fast Ethernet networks by providing users inexpensive 100BASE-T connections for their 10BASE-T only printers or other fixed 10 Mbit devices. It is also well suited for mobile notebook users who need to connect to a 100 Mbit network.

The BlueStreak 10/100 Bridge, which has been price reduced by 16 percent, is a two-port bridge supporting up to 2,048 addresses on both the 10 and 100 Mbps ports, and provides 100 Mbps Fast Ethernet users with access to printing, electronic mail, applications, and other services on their existing 10 Mbps Ethernet LAN (Local Area Network) A communications network that serves users within a confined geographical area. The "clients" are the user's workstations typically running Windows, although Mac and Linux clients are also used. .

Dayna's BlueStreak 10/100 PCI Card, with a price decrease of 15 percent, lets PCI (1) (Payment Card Industry) See PCI DSS.

(2) (Peripheral Component Interconnect) The most widely used I/O bus (peripheral bus).
 Mac users network at 10 or 100 Mbit speeds using NWay(TM) auto negotiation. IBM-compatible users will also be able to take advantage of Dayna's PCI card pricing in July when the company ships their NDIS (Network Driver Interface Specification) A network driver interface from Microsoft. See network driver interface.

NDIS - Network Device Interface Specification
 and ODI (Open Data-Link Interface) A network driver interface from Novell. ODI is based on the LSL interface developed by AT&T for its Unix System V operating system. See network driver interface and LSL.

1. ODI - Optical Digital Image.
2.
 drivers for the BlueStreak 10/100 PCI Card.

The following chart reflects the old and new estimated street pricing for each of the BlueStreak products which have been affected by the price reduction. All prices are effective immediately; BlueStreak products include a lifetime warranty and free technical support. -0-

Dayna Product Description            Old Street Price  New Street Price


BlueStreak 100BASE-TX Hub
  (12-port)                              $1,661            $1,196
BlueStreak Fast EtherPrint 10/100          $475              $395
BlueStreak 10/100 Bridge                   $948              $789
BlueStreak 10/100 PCI Adapter              $205              $175


-0- For More Information

Editors should contact Suzanne Kimball, voice/FAX: 801/567-1895, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. : Suzkimball, Internet: skimball@dayna.com. For all other inquires, contact Dayna Communications Inc., 801/269-7200, FAX: 801/269-7363, Internet: www.dayna.com.

Founded in 1984, Dayna Communications Inc., based in Salt Lake City, is a privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 specializing in networking connectivity and communications products for wired and wireless local area networks.

Dayna's products are distributed nationally by Ingram Micro Ingram Micro, Inc. NYSE: IM a Fortune 100 company founded in 1979 and based in Santa Ana, California. It is the world’s largest technology distributor and a leading technology sales, marketing and logistics company. , Merisel, Tech Data, MicroAge, and regional resellers, and are available worldwide through a network of authorized au·thor·ize  
tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es
1. To grant authority or power to.

2. To give permission for; sanction:
 international distributors. -0-

NOTE TO EDITORS: Dayna Communications Inc. and the Dayna logo are registered trademarks of Dayna Communications Inc. BlueStreak and Fast EtherPrint are trademarks of Dayna Communications Inc. All other product names are trademarks of their respective holders.

CONTACT: Dayna Communications Inc., Salt Lake City

Suzanne Kimball, 801/567-1895
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 5, 1996
Words:660
Previous Article:Dayna cuts PC Card modem prices by 28 percent; CommuniCard 28.8 Modem now lowest-priced modem in Mac market.
Next Article:Dayna cuts prices on its 10 Mbit Ethernet cards and hubs by up to 27 percent.
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