Daydream Software - Hasbro's MICRO MACHINES Brand Goes Mobile.Entertainment Editors/Business Editors E3Expo 2004 LOS LOS Length of stay, see there ANGELES--(BUSINESS WIRE)--May 11, 2004 Global wireless entertainment publisher iFone Ltd and top development house Daydream Software AB announce a mobile game version based on MICRO MACHINES, the iconic i·con·ic adj. 1. Of, relating to, or having the character of an icon. 2. Having a conventional formulaic style. Used of certain memorial statues and busts. brand of highly stylized styl·ize tr.v. styl·ized, styl·iz·ing, styl·iz·es 1. To restrict or make conform to a particular style. 2. To represent conventionally; conventionalize. mini vehicles. Mobile phone gamers will now be able to recreate the performance and excitement of MICRO MACHINES vehicles on their mobile phones. Come see us at E3 in the Swedish Pavilion #2128. Under license from Atari Atari Computer was a video game manufacturer founded in 1972 in Sunnyvale, CA, by Nolan Bushnell, who named the company after a word used in the Japanese game of Go. Atari became famous for "Pong," a video game that simulated Ping-Pong on TV. , Inc., and Hasbro HASBRO Hassenfeld Bros. (toy company) , Inc. (NYSE NYSE See: New York Stock Exchange :HAS), the MICRO MACHINES mobile game allows gamers to burn tires in single player races. The games are developed in J2ME (Java 2 Platform, Micro Edition) A version of Java 2 for cellphones, PDAs and consumer appliances. J2ME uses the K Virtual Machine (KVM), a specialized Java interpreter for devices with limited memory. and offer players all the fun, excitement and challenging gameplay
Gameplay includes all player experiences during the interaction with game systems, especially formal games. Proper use is coupled with reference to "what the player does". associated with the previous video game titles and based on the MICRO MACHINES brand. The MICRO MACHINES games will be distributed via the iFone sales channels to all the major international operators such as Vodafone, AT&T, Sprint, O2, Orange, and T-Mobile in Q2 this year. Enda Carey, Marketing Manager at iFone said, "We have chosen Daydream as our strategic development partner because of their development skills and potential. They also bring some unique technology to the mobile space." Do Hellbom, Chief Executive Officer at Daydream said, "We are glad to work on an international brand like MICRO MACHINES since we have already established ourselves as an important mobile games actor with our own innovative titles." Screenshots available from Pelle Stafshede at Daydream Software AB, phone: +46 733 16 95 35 or email: pelle.stafshede@daydream.se. For game information, please contact marketing@ifone.com. About iFone Ltd: iFone is a global leader in wireless entertainment, specialising in the development, production and publishing of entertainment content for current and future mobile devices. For more information about iFone, please contact: Enda Carey - Marketing Manager, iFone e.carey@ifone.com Telephone: +44 161 827 8200 www.ifone.com About Daydream Software AB: Daydream is a Swedish based company with strong focus on the development of interactive entertainment within the console and mobile arenas. Since 1994 Daydream has developed cutting edge entertainment for publishers, operators, and phone manufacturers on a global basis. For more information about Daydream, please contact: Do Hellbom - CEO, Daydream Software AB do.hellbom@daydream.se Telephone: +46 733-16 95 25 |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion