DaySpring Relies on Mirror Image to Handle Holiday Traffic Spikes.Greeting Card Web Site Performed Flawlessly flaw·less adj. Being entirely without flaw or imperfection. See Synonyms at perfect. flaw  less·ly adv. During 110% Traffic Increase TEWKSBURY, Mass. -- Mirror Image[R] Internet, an established provider of results-driven content delivery solutions powered by a patented global network, today announced that DaySpring uses Mirror Image's services to reliably deliver content for its popular e-greeting card Web site during holiday traffic spikes spikes see peplomer. . Holidays such as Thanksgiving Thanksgiving annual U.S. holiday celebrating harvest and yearly blessings; originated with Pilgrims (1621). [Am. Culture: EB, IX: 922] See : America Thanksgiving national holiday with luxurious dinner as chief ritual. [Am. Pop. , Christmas, Valentine's Day Valentine's Day: see Saint Valentine's Day. Valentine's Day Lovers' holiday celebrated on February 14, the feast day of St. Valentine, one of two 3rd-century Roman martyrs of the same name. St. , Easter and Mother's Day, produce a significant spike in traffic on the Christian greeting card company's Web site. DaySpring, a division of Hallmark Cards Hallmark Cards, a privately owned American company based in Kansas City, Missouri, is the largest manufacturer of greeting cards in the United States. Approximately 50% of greeting cards sent in the United States every year are manufactured by Hallmark. , is working with Mirror Image to handle these traffic spikes and ensure that its free e-cards are delivered to users on time, every time. Valentine's Day 2006 brought well-publicized Web site crashes to other top greeting card companies, who were not prepared to handle the influx of traffic generated by the holiday. Conversely con·verse 1 intr.v. con·versed, con·vers·ing, con·vers·es 1. To engage in a spoken exchange of thoughts, ideas, or feelings; talk. See Synonyms at speak. 2. , with Mirror Image's global, patented content delivery network, DaySpring was easily able to handle the 110 percent spike over normal traffic on Valentine's Day. "Relying on Mirror Image to deliver our Web site traffic was absolutely the right decision," said Chris Gildner, manager of consumer technology for DaySpring. "Although significant traffic spikes come only a few times a year, it's unacceptable for our site, and our products, to be unavailable at any time. Mirror Image enables us to serve our user base 24x7, no matter how many visitors we have." During the upcoming Christmas holiday period, DaySpring anticipates more traffic than it experienced on Valentine's Day, but even with this increase the company can expect business as usual due to Mirror Image's "always on" network. "DaySpring is a forward-thinking company in an industry that has yet to realize the impact that unreliable content delivery has on its users and on its business," said Jim Hart, vice president, sales and marketing for Mirror Image. "We're pleased to enable DaySpring's business continuity through consistent content delivery, no matter how large the customer demand." DaySpring began working with Mirror Image in 2004. About DaySpring DaySpring is a leading manufacturer and distributor of Christian greeting cards See e-card. and other personal expression products and gifts. DaySpring products are sold in Christian retailers, card and gift stores, and other outlets in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and 60 foreign countries. Based in Siloam Springs, Arkansas Siloam Springs is a city in Benton County, Arkansas, United States. According to 2006 Census Bureau estimates, the population of the city is 13,990.[1] Siloam Springs is home to John Brown University, a non-denominational liberal arts college. , DaySpring has a staff of over 450 employees. In 1999, the company was acquired by Hallmark hallmark, mark impressed on silverwork or goldwork to signify official approval of the standard of purity of the metal, also called plate mark. The hallmark was introduced by statute in England in 1300 and enforced by the Goldsmiths' Hall, London. . DaySpring offers more than 6,000 products each year and touches more than 860 million people in a year. The purpose and mission of the company is to know God, to demonstrate His Kingdom, and to help people throughout the world know and share His love by providing Christians with tools of communication that express God's heart in fresh, new ways. Visit www.dayspring.com for more information about the company, to find a local retailer, and to send a free e-card. About Mirror Image Internet Mirror Image[R] Internet, Inc. combines a patented global network with results-driven content delivery solutions to help customers deploy, monitor and refine online strategies. The company's track record of success has given leading retailers, advertisers, media companies and enterprises the control they need to maximize assets and reduce costs while enhancing the visitor experience. Recognized by EContent magazine as one of the 100 "Companies That Matter Most" in the digital content industry two years running, Mirror Image is a U.S.-based company incorporated in Delaware and headquartered in Tewksbury, Mass. Mirror Image is a subsidiary of Xcelera Inc. and has been delivering Internet infrastructure services since 1999. For additional information, please visit www.mirror-image.com or call +1 866 374 4113. |
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