Day-Timer Digital Inc. and Zcentral Join Forces to Create the Ultimate Online Organizer.

LOS ANGELES--(BUSINESS WIRE)--July 20, 1999--

Zcentral, a new type of online organizer, and Day-Timers Inc., the time-management solutions company, Tuesday announced an agreement in principle under which Zcentral will purchase the Day-Timer Digital online calendaring service for an undisclosed amount.

The agreement creates powerful synergies for both Zcentral and Day-Timers, including the technological enhancement of the Day-Timer Digital service and the development of mutually beneficial cross-promotional initiatives online and in other retail channels.

Day-Timer Digital is a free customized calendar that integrates personal, professional and public event planning, with community calendaring functions to be added shortly. In one calendar, users can combine their personal events -- parties, business meetings and lunch appointments -- with the public events they choose to have delivered to their desktop.

Zcentral, which launched April 15, is a new type of online organizer. Included in these free Web-based suite of applications is a fully integrated, self-populating and self-updating address book, calendar with three different levels of access, e-mail, 20 MB of storage space and conference room capabilities through AT&T Click2Dial. Version 3.0, which launches late August '99, will include telephonic access for off Web use and sync software for use with all handheld PIM's, such as the new Palm Pilot VII's and programs such as MS Outlook.

"We're excited and pleased to be working with Zcentral to bring calendar, contact management and organization to the Web. Day-Timer Digital is the premier free, online calendar property that allows users to view their personal and group schedule online," said Mike Vogel, president of Day-Timers. "In addition, they can view personally selected public content from the best online content providers -- content that's delivered directly to their calendar with no hassles. Zcentral has developed a great suite of productivity services like calendar, e-mail and contact management -- services that will become even better with the added content and user interface and brand name inherent in the Day-Timer Digital Calendar."

Peter Ponzio, vice president technology development, Day-Timers, said: "The combination of a great online presence and marketing savvy that Zcentral brings to the online world and the ability to cross-promote the service through catalogs, mailings and retail stores makes the Zcentral Day-Timer Digital service such a powerful combination. Lots of companies have talked about the convergence of online and real world -- this one makes it happen now!"

"As a user of Day-Timer products myself, I cannot wait to add the Web-based groupware technology we've developed at Zcentral.com to something that is such an integral part of my life," said David Richardson, CEO of Zcentral. "Taking the trusted Day-Timer product into the digital millennium is a task I am very anxious to see through."

The parties intend to complete the sale of Day-Timer Digital during the third quarter. The agreement remains subject to execution of a definitive agreement and certain approvals and undisclosed conditions.

Zcentral, a division of SDN Online Inc., located in Los Angeles, raised more than $3.2 million in the seed round and first round of VC funding and kicked off the second round with Zone Ventures, the Los Angeles-based office of Draper, Fisher and Jurvetson. Day-Timers, located in Pennsylvania, celebrated its Golden Anniversary in 1997.

Day-Timer Digital is a subsidiary of ACCO Brands Inc., the office products company. Day-Timers and ACCO Brands are operating companies of Fortune Brands (NYSE:FO), the consumer products company. For more information on Zcentral, contact Darren Jordan at 323/957-7118, e-mail [e-mail] or Meliana Handoko at 323/962-5000, e-mail [e-mail] and for Day-Timers, contact Jeri Cohen at 610/285-4515, e-mail [e-mail].