Day and The Cobalt Group Sign Reseller Agreement to Provide End to End Solution for the Automotive Industry.Business Editors/High-Tech Writers IRVINE, Calif. & SEATTLE--(BUSINESS WIRE)--Sept. 2, 2003 Strategic Alliance to Offer Total Solution for Automobile Dealers and Manufacturers Day Software (SWX SWX Swiss Exchange (trademark of SWX Swiss Exchange) SWX SolidWorks (3D solid modeling CAD software) SWX Splitter / Wave Division Multiplexer :DAYN), a leading provider of content management software, and The Cobalt Group, the automotive e-business leader, today announced a new strategic alliance and have signed a value added reseller See VAR. (company) value added reseller - (VAR, or "value added retailer") A company which sells something (e.g. computers) made by another company (an OEM) with extra components added (e.g. specialist software). agreement to deliver e-business solutions that integrate manufacturer and dealer marketing content based on Day Communique, the company's flagship content, portal and digital asset management platform and Cobalt Nitra automotive eRetail applications. As part of the newly signed reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. agreement, Cobalt is the preferred supplier of Day products to the North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. automotive marketplace. The two companies already serve several of the world's leading automotive manufacturers like Volkswagen and DaimlerChrysler. They will work together to build on their success in delivering cost effective Web applications for automobile manufacturers (OEMs) and dealerships. "Day's unique connector technology and Cobalt Nitra will work seamlessly together to more rapidly deploy OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and content across dealer-run, consumer facing Internet applications," said John Holt John Holt can be any one of:
"The combination of Day Communique's flexible, leading-edge content management capabilities with The Cobalt Group's extensive services experience and leadership in the automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. will lead to a new generation of innovative e-business solutions for dealers and automobile manufacturers," said Michael Moppert, chairman and CEO of Day Software. "With its broad dealer network added to the synergy of our companies' products, we are delighted to add Cobalt to our network of Value Added Value Added The enhancement a company gives its product or service before offering the product to customers. Notes: This can either increase the products price or value. Applications for our key Vertical Markets." Day Communique is an integrated content management, portal management and digital asset management framework that manages and unifies digital business information, applications, and processes through the Web. Communique's content-centric approach and its innovative ContentBus(TM) Architecture transform entire global organizations into virtual enterprises, bringing together content from any system, regardless of location, language or platform. This approach enables enterprises to access structured and unstructured content from multiple back-end data sources, eliminating the need and cost for a separate repository and allowing consistent control over all content and interactions across an enterprise. Since both Communique and Nitra are built as native J2EE applications A J2EE application or an enterprise application is any deployable unit of J2EE functionality. This can be a single J2EE module or a group of modules packaged into an EAR file along with a J2EE application deployment descriptor. , they can be implemented at substantially reduced cost, time and risk. Cobalt's Nitra is the leading e-business platform for automotive retail, with more than 3,500 dealerships and 15 OEM retail networks using the system on a daily basis. Nitra provides flexible online content management and control for OEMs and dealers groups. Features include user-friendly content management and design tools that enable dealerships to update pictures, color and layout in real time, using Nitra's simple interface. Dealerships can also quickly access manufacturer and dealer group marketing content as well as manage and share dealer text and images. Cobalt will focus on offering Day Communique and Nitra to automotive manufacturers and large dealer groups as a marketing content and brand site solution fully integrated with retail networks. Users within the large enterprise can leverage Communique's easy-to-use content management tools and ensure that corporate brand content is consistently maintained and updated across individual dealer sites. Dealers can utilize their Cobalt Nitra tools to manage their dealership Internet marketing See Internet advertising. efforts and select from approved corporate content to display on their Web sites. About Day (www.day.com) Day is a leading provider of integrated content, portal and digital asset management software. Day's technology Communique offers a comprehensive, rapidly deployable framework to unify and manage all digital business data, systems, applications and processes through the Web. Communique content-centric architecture, and its innovative ContentBus, turns the entire business into a virtual repository, bringing together content from any system, regardless of location, language or platform. Day is an international company, founded in 1993, and listed on the Swiss Stock Exchange New Market (SWX:DAYN) since April 2000. Day's customers are some of the largest global corporations and include Audi, Escada, General Electric, Hugo Boss, Intercontinental Hotels Group InterContinental Hotels Group (IHG) (LSE: IHG NYSE: IHG) is a multinational company which operates several hotel brands. The largest hotel company by number of rooms (556,000 as of March 2007 [1]), its headquarters are in Windsor just outside Greater London and , McDonald's, UBS UBS Union Bank of Switzerland UBS United Bible Societies UBS United Blood Services UBS United Buying Service UBS Used Bookstore UBS University Business Services UBS Universal Building Society (UK) UBS Ulaanbaatar Broadcasting System and Volkswagen. About The Cobalt Group The Cobalt Group (www.cobaltgroup.com) works exclusively in the automotive retail market developing integrated e-business programs that help manufacturers and dealers increase their profits and operational efficiencies. Cobalt offers a broad range of products and services, including enterprise software; customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) applications; e-commerce applications; the industry's largest OEM parts locating and marketing service; and e-business best practices training and consultation. Cobalt's network includes 12,000 franchised dealers and more than 72 of the 100 largest dealer groups. Cobalt is the only software technology provider ever endorsed by 18 manufacturers and the National Automobile Dealers Association (NADA). |
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