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Day Software and WireJack Join Forces to Deliver World-Class Mobile Content Platform.


IRVINE, Calif. & MARINA DEL REY Del Rey may refer to:
  • Del Rey, California, a census-designated place in Fresno County, California
  • Del Rey, Los Angeles, California, a small district in the west side of Los Angeles
  • Del Rey (band), an indie rock band
, Calif. -- Strategic Alliance to Provide Next Generation Wireless Solutions to the Marketplace

Day Software (SWX SWX Swiss Exchange (trademark of SWX Swiss Exchange)
SWX SolidWorks (3D solid modeling CAD software)
SWX Splitter / Wave Division Multiplexer
:DAYN) and WireJack(R) today announced a strategic partnership to develop a next generation mobile content platform for WireJack's global entertainment and marketing applications. This platform will be the distribution mechanism for delivering content and services to mobile carriers across the world.

WireJack, a mobile lifestyle and entertainment company, develops, publishes and markets content products and services for the BREW, Symbian and J2ME (Java 2 Platform, Micro Edition) A version of Java 2 for cellphones, PDAs and consumer appliances. J2ME uses the K Virtual Machine (KVM), a specialized Java interpreter for devices with limited memory.  mobile applications. Currently, WireJack has developed mobile applications for world-class companies such as Verizon, Alltel, US Cellular, Midwest Wireless Midwest Wireless was a wireless telephone company serving southern Minnesota, northern Iowa and western Wisconsin in the United States. The company served roughly 400,000 customers and used CDMA phone technology.

The company's slogan was "We answer to you.
 and Bell South International. In combination with Day's global content management framework that has an open J2EE (Java 2 Platform, Enterprise Edition) A platform from Sun for building distributed enterprise applications. J2EE services are performed in the middle tier between the user's machine and the enterprise's databases and legacy information systems.  architecture, and boasts flexibility and scalability, WireJack will be able to scale their applications with their future growth plans.

"Day and WireJack will provide a unique and compelling mobile solution for today's dynamic business environment," said Chris Stark, SVP SVP S'il Vous PlaƮt (French: Please)
SVP Senior Vice President
SVP Schweizerische Volkspartei (Swiss People~s Party)
SVP Society of Vertebrate Paleontology
SVP Social Venture Partners
SVP St Vincent de Paul
 Americas of Day. "Now, companies can truly assess their needs and deploy a solution that can grow as they grow -- Day and WireJack together can help companies save valuable time and money."

The first joint project with WireJack and Day is to deliver a solution for Athletes First, one of the top pro-sports agencies, to create AF Sports(TM). This solution will offer "front row seats to the hottest professional football action" on mobile phones. Content highlights include player photo diaries, insider SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM.

(2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server.
 news alerts, wireless fantasy football league Fantasy Football League was a British television programme hosted by Frank Skinner and David Baddiel. It began on BBC Radio 5 which was hosted by Dominik Diamond before transferring to BBC 2, with three series being broadcast from January 1994 to May 1996. , sports trivia, stat tracker and more.

"WireJack is an entertainment company that emphasizes creativity, brand extension and the needs of the end user," said Shawn Marie Swarengin, president of WireJack. "By partnering with Day, we'll deliver real value to our clients enabling them to deploy a mobile content platform that truly delivers on its promises."

About Day (www.day.com)

Day is a leading provider of integrated content, portal and digital asset management software. Day's technology Communique offers a comprehensive, rapidly deployable framework to unify and manage all digital business data, systems, applications and processes through the Web. Communique's content-centric architecture, and its innovative ContentBus, turns the entire business into a virtual repository, bringing together content from any system, regardless of location, language or platform.

Day is an international company, founded in 1993, and listed on the Swiss Stock Exchange New Market (SWX:DAYN) since April 2000. Day's customers are some of the largest global corporations and include Audi, DaimlerChrysler, Deutsche Post World Net, General Electric, Intercontinental Hotels Group InterContinental Hotels Group (IHG) (LSE: IHG NYSE: IHG) is a multinational company which operates several hotel brands. The largest hotel company by number of rooms (556,000 as of March 2007 [1]), its headquarters are in Windsor just outside Greater London and , McDonald's, UBS UBS Union Bank of Switzerland
UBS United Bible Societies
UBS United Blood Services
UBS United Buying Service
UBS Used Bookstore
UBS University Business Services
UBS Universal Building Society (UK)
UBS Ulaanbaatar Broadcasting System
 and Volkswagen.

About WireJack (www.wirejack.com)

WireJack is a mobile lifestyle entertainment and marketing company that develops, publishes and markets mobile content products and services. Through its mobile content network, WireJack has created an innovative content infrastructure focused on assisting major brands, entertainment studios, sports properties and mobile operators to capitalize on large revenue streams, increase average revenue per customer and maintain brand loyalty by providing engaging mobile properties and white label products. Privately funded, WireJack was founded in 2003, and has offices in Marina Del Rey, Newport Beach, Calif. and Phoenix. For more information, contact Shawn Marie Swarengin at 310-566-5676 or visit www.wirejack.com.

Note to Editors: QUALCOMM is a registered trademark of QUALCOMM Inc. BREW and Binary Runtime Environment for Wireless BREW is an application development platform created by Qualcomm for mobile phones. It was originally developed for CDMA handsets, but has since been ported to other air interfaces including GSM/GPRS, UMTS, and CDMA.  are trademarks of QUALCOMM Inc. All other trademarks are property of their respective owners.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:4EXSI
Date:Jun 29, 2004
Words:557
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