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Davidson Promoted at MBS/Vox.


PARSIPPANY, N.J. -- MBS/Vox, the research-based consultancy unit of CommonHealth specializing in the analysis of physician-patient communication, today announced the promotion of Brad Davidson to vice president, account group director.

CommonHealth (www.commonhealth.com) is the world's leading healthcare-communications network and a WPP Group WPP Group plc (LSE: WPP) (NASDAQ: WPPGY), based in London, United Kingdom, is one of the world's largest communications services groups (and one of the big six advertising holding companies, the others being Omnicom, Interpublic, Publicis, Dentsu and Havas) employing  (NASDAQ/ADR: WPPGY; www.wpp WPP Wire & Plastic Product PLC
WPP World Press Photo
WPP Web Presence Provider
WPP Wolf Pack Productions (anime fan subbing group)
WPP Witness Protection Program
WPP Wireless Packet Platform
WPP Work Package Planning
.com) company. MBS/Vox provides several proprietary research methodologies including Managing the Dialogue, linguistic analyses based on "real world" office visits. Currently, the Managing the Dialogue database contains over 2,000 physician-patient visits in 26 therapeutic categories.

In this new role, Mr. Davidson will direct research projects, publish and present study results, and work collaboratively across all disciplines at CommonHealth including medical education, direct-to-consumer and direct-to-patient communication, and customer relationship marketing. His involvement will produce a full spectrum of marketing/communications solutions as well as provide strategic thinking on new business development.

Mr. Davidson joined MBS/Vox two years ago following his tenure at Lexicon Branding in Sausalito, Calif., as a principal researcher. Mr. Davidson holds a doctorate in linguistics linguistics, scientific study of language, covering the structure (morphology and syntax; see grammar), sounds (phonology), and meaning (semantics), as well as the history of the relations of languages to each other and the cultural place of language in human  from Stanford University Stanford University, at Stanford, Calif.; coeducational; chartered 1885, opened 1891 as Leland Stanford Junior Univ. (still the legal name). The original campus was designed by Frederick Law Olmsted. David Starr Jordan was its first president.  and did a post doctorate fellowship at the Stanford Center for Biomedical bi·o·med·i·cal
adj.
1. Of or relating to biomedicine.

2. Of, relating to, or involving biological, medical, and physical sciences.
 Ethics, studying communication and end-of-life care.

CommonHealth comprises MBS/Vox, Adient, Altum, Carbon, Conectics, Ferguson, HLS (Hue Lightness Saturation) A color space that is closely related to HSB, except that Brightness is called Lightness and is measured from 0 to 1 rather than from 0 to 100%. See HSB. , Noesis, ProCom, Qi, Quantum, Solara and Xchange. The organization also maintains numerous partnerships both within and outside of the WPP Group network of companies.
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 1, 2006
Words:225
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