David Schreff, Former NBA President, Marketing and Media Group, Joins Notara as President, a Pioneer of Web-based Collaborative Solutions.

Business/Technology Editors

NEW YORK--(BUSINESS WIRE)--June 26, 2000

Industry Expertise in Marketing and Licensing Will Help Make

Notara a Slam Dunk for Consumer Brand Companies and Their

Licensing and Sponsorship Partners

David Schreff, former President of Marketing and Media Group for the NBA and a key executive at major global entertainment companies such as Walt Disney and Viacom, has joined Notara as President and will also serve on the company's Board of Directors.

Notara is a pioneering developer of Web-based collaborative software solutions for consumer brand companies and their licensing, sponsorship and marketing partners. Notara sells a complete suite of seven modular Web-based software solutions that enable customers to manage their contract administration, product approvals, distribution of digital style guides, sales reporting, sales analysis, and budgeting and forecasting, more effectively. Notara, which launched in January 2000, has already signed seven major corporate customers, including Levi's, Gatorade, the two leading NASCAR race teams, and Moon Crescent Studios. Notara also offer a comprehensive industry resource website, Notara.net (www.notara.net), which already attracts more than 5,000 industry professionals daily.

Schreff brings major areas of experience and expertise to his role as President as he helps fuel Notara's growth and shape Notara's collaborative solutions aimed at the $170 billion industry.

First, he has 20 years of experience in all facets of marketing and licensing for consumer brand companies, including the NBA, Marvel Entertainment, and Disney -- giving him insight and understanding of Notara's key buying audience. Second, Schreff has extensive general management experience and business development experience with leading companies, providing Notara's management team with additional strength. Third, he has deep industry knowledge of key vertical audiences for Notara, including the entertainment and sports businesses.

"David Schreff is a world-class executive and marketer with a track record of growing core businesses and developing new businesses -- a combination that will help propel Notara to even higher levels of growth," said Jordan M. Harris, Chairman and CEO of Notara. "Our customers and potential customers know that he has lived their issues from both a licensor and licensee perspective. He has the insider's perspective on what our customers need specifically to squeeze more profit from their businesses, which will help make Notara's solutions a must-have for them."

Collaborative Web-based solutions or collaborative solutions, such as Notara's, will become the most lasting, valuable application of the Internet and business-to-business e-commerce, according to many financial and market analysts.

While with the National Basketball Association, Schreff served as President, Marketing and Media Group, responsible for the global sponsorship, media, toy, game, interactive, and publishing properties during the NBA's period of greatest global growth (1990-96). At Marvel Entertainment, he served as President, Chief Operating Officer, and board member, responsible for overseeing the comics groups division, trading card division, and the company's character licensing operations. He also served as Vice-President of Walt Disney Company's Disney Channel and Director of Affiliate Marketing for Viacom's Showtime Networks.

"I have taken a thorough, careful look at the state of business-to-business Web-based software companies. I am certain that Notara, with its laser-like focus on enabling consumer brands, entertainment and sports customers to maximize the profitability of their licensing and sponsorship businesses, will succeed brilliantly," said Schreff. "Some companies are claiming they may build web solutions in the future to bring licensed and sponsored products to market, faster, smarter and cheaper. In fact, Notara has already built the system over the past 3 years. It is thorough and adaptable to many companies today. It is built, easy and affordable for large and small companies. Notara has the only comprehensive solution that improves how brand partners work together, bringing their products to market faster than ever before and tracking the outcome. I know that if Notara's web software solutions had been available to my previous companies, my fellow executives and I would have been even more effective at our jobs."

In Schreff's 20 years of high-visibility executive and entrepreneurial positions, he has developed expertise in intellectual property development, brand strategy, strategic alliances, sales and marketing, and consumer products licensing. Most recently, Schreff served as Founder and President of Bedare L.L.C., a patent ownership and licensing company. He is also the author of two books on the growth of new media technologies.

About Notara

Notara is the leading provider of Web-based collaborative solutions for consumer brand companies and their licensing and marketing partners. Launched in January 2000, Notara is backed by leading venture capital firms including Hummer Winblad Venture Partners, RRE Ventures, Bessemer Venture Partners, Nassau Capital, Sumitomo Corporation and the UK-based Protege Group. The company has offices in New York, Stratford (CT), Los Angeles, San Francisco, Detroit and London. For additional information visit www.notara.com